Writing by | Zhou Mianwu
Editing by | Cold Zelin
On June 1, various new energy vehicle companies announced their own May delivery volume. Compared with the overall MoM decrease in April, the delivery volume of various car companies in May has basically returned to the normal level.
Gaokin believes there are four points worth noting.
Wanjie M5 sets a new record for the fastest single model of new brand to break 10,000
Wanjie M55’s monthly sales exceeded 5,000, and the delivery exceeded 10,000 in 87 days.
The relationship between Wanjie and Huawei is the kind of relationship that you seem to be ambiguous with each other, and you and those around you think the other party must be a boyfriend or girlfriend. However, when you ask the girl if she is, she says she is not.
If Huawei decides to produce its own brand of vehicles, it will compete with BYD and Tesla for the world’s first new energy vehicle brand.
Yu Chengdong said that the target of Wanjie M5 is to sell 300,000 units annually, which means it needs to sell 25,000 units per month. Now, the monthly delivery of 5,000 units is established on the basis of only an extended-range version. Currently, there are rumors that a pure electric version of M5 will be launched in October.
Referring to BYD’s situation, the sales of the extended-range and pure electric versions are not in conflict. People who choose the extended-range version are those who do not trust pure electric supplementary energy and have anxiety about the mileage. In fact, most people who plan to buy pure electric vehicles do not consider hybrid vehicles.
Optimistically speaking, after the stabilization of the pure electric version, it is possible that M5 can sell 15,000 to 20,000 units per month, which is actually very close to Yu Chengdong’s target.
Many people think that 300,000 units are blowing the trumpet and bragging, but in Gaokin’s view, this is essentially the art of management, setting a very difficult goal, and then making efforts.
At present, the performance of Wanjie M5 in the three months since its launch is barely satisfactory, and the follow-up is worth paying attention to.
Four new forces deliver more than 10,000 units per month
Ideal delivers 11,496 units, NETA delivers 11,009 units, XPeng delivers 10,125 units, and Leapmotor delivers 10,096 units. All four new forces have exceeded 10,000 units. Meanwhile, the former leader NIO delivered only 7,024 units. The reason why NIO does not need to panic will be explained later. Here, let’s analyze these four new forces.
As a six-seater car with a price of over 300,000 yuan, Ideal ONE has been on the market for three years and still has no competitors.
For the moment, there is not a car that can satisfy the following three points at the same time:
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Green plate
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Two adults sitting in the third row without being cramped
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The comprehensive product strength is worth the price of 300,000 yuan.For families with two children or first-child families with grandparents’ help, there are not many better choices than Li One.
However, according to Photon Intelligence, WM Motor’s M7 is expected to pose a major challenge to Li One. As long as the M7’s three-row space is not inferior to Li One’s and even possibly surpasses it, it could have a significant impact on Li One’s sales. This is supported by recent statements from Yu Chengdong, CEO of Huawei’s consumer business.
Just like Li One, the Wey brand, which produces the M5, is very concerned about product details.
Therefore, it is worth paying attention to whether Li One’s sales will be affected by the M7.
Both NIO and Leading Ideal have similarities, with decent sales of over 150,000 units and new sedan models priced at more than 200,000.
Although Leading Ideal is breaking delivery records, it has not yet announced the delivery volume of its C11 model. It is expected that the absolute mainstream will still be the T03, which does not help profit margins.
Leading Ideal has already unveiled the C01 model, ahead of NIO’s ES7, as a 0-yuan lineup launch, which shows less confidence in the market.
These two models are crucial to both Leading Ideal and NIO, with a sales target of 5,000 units per month being the passing mark.
XPeng’s monthly deliveries rebounded to 10,000 units, which is considered average. P5 deliveries are still not surpassing those of the P7. The laser radar of the P5 began providing traffic light prompts in May.
XPeng’s focus this year is whether the P5 and P7 can break the ten-thousand unit delivery mark by the end of the year, and what the G9’s product strength will be.
NIO still has no reason to panic, with 7,024 vehicles delivered in May, including 1,707 ET7s. As long as ET7 deliveries steadily increase in the coming months, ES7 launches without major mishaps, and ET5 deliveries go smoothly this year, NIO’s other vehicle models’ poor sales will not matter.
Photon Intelligence understands the true thoughts of potential buyers of ET5 and ET7. At the Greater Bay Area Auto Show on May 28, ET5’s interior design received many positive reviews from potential buyers, making it a car that can definitely become popular.And the product performance of ET7 is also very good. Unlike ES8/ES6, the grade improvement of ET7 compared to ET5 is very obvious. It is expected that the monthly delivery of ET7 can exceed 5000 units after being stabilized, which is quite good for a car priced at four to five hundred thousand yuan.
NIO Europe only sells cars based on NT.1 platform in Norway, so why do we need to care about the sales of the models based on NT.1 platform?
Looking ahead, ET5/ET7/ES7 can solve problems that other cars cannot solve. This is similar to the success of the Ideal ONE, which solves a problem that others cannot solve through the system and takes almost all the market share.
JiKeChuang reaches a new historical high
After a long wait, the monthly delivery of JiKeChuang has finally reached the level of 4000. With the support of Geely, the delivery capacity of JiKeChuang does not seem to have any advantage compared to other new forces in the industry.
The monthly delivery of the WM Motor EX5 is 5000 units in just three months, while it took JiKeChuang eight months to achieve a monthly delivery of 4000 units.
No matter how you look at it, this is not a commendable result, but the chassis team of JiKeChuang deserves praise for realizing the high-end driving experience of a domestically-produced car priced at 300,000 yuan. In fact, the “domestically-produced” label is not necessary.
JiKeChuang 001 is the preferred vehicle for comfortable driving at a price of 300,000 yuan.
We should have higher expectations for JiKeChuang. It’s not too late to praise it when it can stably deliver 10,000 units per month.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.