The High-end MPV Market is About to Change Dramatically
The high-end MPV market, commonly known as business vehicles, refers to vehicles priced over 300,000 yuan with second-row independent seats and electric sliding door designs. However, high-end MPVs suffer from many drawbacks such as weak power, high fuel consumption, and poor safety.
Buick GL8 dominates the market and has been the king for over 20 years. Considering the short history of China’s private car market, the GL8 has almost become a representative of “classic” car models.
However, GL8 has plenty of shortcomings including weak power, high fuel consumption, and poor safety, among others. Of course, other MPVs have their share of issues as well. In recent years, Japanese MPVs have used hybrid technologies to address fuel consumption, but their power is still weak and safety is still a concern.
A new car with new technologies is needed to address these issues. Which technological route will lead to a more efficient solution?
Electrification is the answer.
But which car can fulfill this mission and bring new changes to the MPV market?
The newly released Voyah Dream Maker is the new car that can change the market landscape.
Based on the ESSA native high-end intelligent electric architecture, Voyah Dream Maker offers both plug-in hybrid and pure electric versions. Regardless of the version, Voyah Dream Maker has a powerful acceleration that outperforms the BMW 3 Series. Additionally, the low carbon model can compete with Toyota’s hybrid MPV in terms of energy consumption. In terms of safety, Voyah Dream Maker uses 70% high-strength steel, winning the 2021 White Body Award.
Consumers have long been struggling with power, fuel consumption, and safety. A new product is urgently needed to break market stagnation and solve consumer pain points.
With Voyah Dream Maker, a new era has come to the high-end MPV market.
The High Price Low Configuration is a Thing of the Past
At 300,000 yuan, high-end MPVs have the same configuration as 200,000 yuan-level cars, especially when it comes to comfort. Basic comfort features such as dual electric sliding doors, ventilation and heating massage seats, dual sunroofs, and small tables should be standard but have become expensive options in the high-end MPV market.
Comfort configurations used to be overpriced with low configurations, but Voyah Dream Maker has changed that.
The several comfort configurations that consumers are most concerned about are all standard on the Landtourer Dreamer. The double-sided electric sliding door, the aviation seats with ventilation, heating, and massage functions, the dual sunroof, and the small table show the full sincerity of the Landtourer Dreamer. As for the Buick GL8, consumers need to buy the flagship version for RMB 403,900, and the Mercedes-Benz V-Class needs to buy the distinguished version for RMB 566,900 to enjoy the same configurations.
At the price of RMB 369,900, the Landtourer Dreamer provides consumers with the comfort and luxury that high-end MPVs should have, surpassing existing models in terms of cost-effectiveness.
The cost-effectiveness of the Landtourer Dreamer is not limited to comfort configurations, and it has not lost any points in traditional items such as NVH and interior quality. With more than 80 NVH optimizations, a maternal and child-grade cabin, and an intelligent air management system, drivers and passengers can enjoy riding as comfortably as being at home.
In addition to cost-effectiveness, the Landtourer Dreamer also provides intelligent and high-end comfort configurations that cannot be achieved by other MPV models, even as paid options, reaching the level of million-dollar luxury cars.
For example, in the increasingly important field of intelligence, the Landtourer Dreamer’s cabin system is equipped with the Qualcomm Snapdragon 8155 smart car chip, which is currently the fastest chip in mass-produced car models. This configuration is even more advanced than that of similar-priced sedans.
Another example is that the Landtourer Dreamer is equipped with air suspension with a magic carpet function. As a high-end comfort configuration that can only be enjoyed by a Mercedes-Benz S-Class car, the Landtourer Dreamer enables consumers to exercise their right to choose. “Magic carpet” function can make passengers feel like they are experiencing magic riding sensations when encountering bumpy roads, completely filtering out bumps on the road.
The appearance of the Landtourer Dreamer has made the era of high price and low configuration a thing of the past.
The “Magic” of DreamerThe “magic” of the Landtourer Dreamer is not just in its comfort configuration. In terms of driving experience, the Landtourer Dreamer’s “magic” is even more impressive.
It is rare for drivers to give positive feedback on the driving experience of high-end MPV models, while negative reviews such as clumsiness and excessive body roll are common.
In order to achieve the same driving experience as SUV models, the Landtourer Dreamer has undergone a “magic” transformation. The fundamental changes have been made to the chassis suspension structure, moving the high-end suspension structure of luxury sedans and SUVs to the MPV segment.
The standard configuration of the Landtourer Dreamer is a front double-wishbone and rear five-link independent suspension, which is often only found in million-dollar luxury SUVs from Mercedes-Benz and BMW brands.
The Landtourer’s approach is correct, and the dynamic feedback in terms of body motion and cornering roll can give drivers confidence. When driving the Landtourer Dreamer, few people are aware that this is a large vehicle longer than 5.3 meters; instead, they experience a sense of lightness similar to that of a small car.
The Landtourer Dreamer’s Land Sea Power System also contributes to enhancing the driving experience.
The Land Sea Power used by the Landtourer Dreamer is available in two forms: plug-in hybrid and pure electric. The pure electric version of the Landtourer Dreamer has a total power output of 320 kW from the front and rear dual motors, a maximum torque of 620 Nm, and can accelerate from 0 to 100 km/h in just 5.8 seconds.
The plug-in hybrid version of the Landtourer Dreamer balances the advantages of rapid energy replenishment, power output, and energy consumption. The low-speed pure electric and long-range modes and high-speed direct drive and hybrid modes allow for outstanding performance in both power output and energy consumption.
The Landtourer Dreamer’s low-carbon (plug-in hybrid) comprehensive fuel consumption is only 1.99 L, with no sacrifice in acceleration performance; it can accelerate from 0 to 100 km/h in just 6.6 seconds. At the same time, with the advantage of a high-capacity 25 kWh power battery, the low-carbon version of the Landtourer Dreamer provides a pure electric range of up to 82 km, making it suitable for short-distance zero-carbon driving.
Outstanding chassis, powerful power, and ultra-low energy consumption allow the Landtourer Dreamer to achieve a balance between driving experience and energy consumption. Like a “magic” trick, it brings a sense of luxury to the MPV segment.
If consumers want an extra magic trick, the Landtourer Dreamer has prepared an excellent intelligent driver assistance system, which not only makes driving “good,” but also “easy.”
360 panoramic imaging, transparent chassis, full-speed range adaptive cruise control, lane center keeping, traffic congestion assistance, highway assistance, fully automatic parking, remote parking and other advanced assisted driving functions are the unique secrets of Voyah Dreamer, hard to find rivals in the high-end MPV market.
Voyah’s approach truly captures consumer needs, especially for more and more large family users. Because high-end MPVs are no longer exclusive to professional drivers, ordinary consumers may also be high-end MPV drivers. Only by making cars easier to drive and better can more consumers be willing to buy high-end MPVs.
Starting from Voyah Dreamer, the high-end MPV market has entered a new era of intelligent driving.
Safety is the Ultimate Standard
The highest level of luxury is safety.
Safety is the biggest consumer pain point for MPVs. Since the birth of MPVs, safety concerns have always been with this type of vehicle.
The crash test results of the American Highway Traffic Safety Association (IIHS) show that the overall collision safety of MPV models is weaker than that of SUVs and cars. At the same time, various business vehicle traffic accidents often result in tragic casualties.
Therefore, only by solving the problem of safety can consumers be reassured to buy MPVs.
Voyah Dreamer does not compromise on safety, nor does it lower its standards due to comfort and driving experience.
For example, the huge size of the MPV body makes weight control a challenge. To reduce fuel consumption, many manufacturers will reduce the weight of the body, but this will cause the rigidity of the body to decrease, leading to the dilemma of thin skin and fear of collision.
Voyah Dreamer takes the opposite approach. On the one hand, it uses the world’s first 2000Mpa integrated hot car model door ring and aluminum-silicon coated anti-collision beam.
On the other hand, it increases the proportion of whole vehicle hot-formed steel, and the proportion of high-strength steel used in the entire vehicle exceeds 70%, far exceeding the industry standard.
Automotive structure design is the fundamental guarantee of automotive safety.
MPV models generally adopt a short cockpit and short tail compartment design, which leads to insufficient collapse space in front and rear collisions, reducing collision safety.
The Practice of Land Tour Dreamer is Different from Conventional Methods Adopted by MPV Models. Instead, Inspired by SUV Models, the Front and Tail Compartments are Kept Longer to Enhance the Absorption Efficiency of the Buffer Zone.
Meanwhile, Two Fixed Cross-Beams are Set Below the Third Row of the Dreamer to Strengthen and Stabilize It, and to Enhance Its Anti-Collision Strength, Which Overcomes the Industry’s Criticism of Neglecting Safety Protection for the Third Row of MPVs.
With Regard to the Safety of the Power Batteries, Land Tour Dreamer Uses a Series of New Technologies, Taking Into Account the Characteristics of MPVs. Given That MPVs Have a Smaller Ground Clearance, Land Tour Dreamer Uses a 1500MPa Hot-Forming High-Strength Steel-Specific Under-Floor Plate. From Inside to Outside, from the End of the Car to the Cloud, from Design to testing, Providing Comprehensive Safety to Users.
Safety is the Ultimate Luxury, Which Is Reflected to the Fullest Extent in the Land Tour Dreamer.
The Disruptor Does Not Disrupt
The High-End MPV Market Has Not Experienced Any Waves for Too Long.
Pampering Consumers Has Led the Current MPV Models Available for Sale to Drift from the Market’s Demand, and the Problems of Power, Fuel Consumption, and Safety Persist Long.
At the Same Time, Consumers’ Expectations of High-End MPV Models Are Not Limited to Solving Criticism, Instead They Have Higher Demands for Intelligent Cockpits, Auxiliary Driving, Higher Comfort Configurations, and More.
Land Tour Dreamer Solves the Problems of Power, Energy Consumption, and Safety with New Energy Automotive Technologies, and Brings More Advanced and User-Friendly Driving Experiences with Intelligent Cockpits, Auxiliary Driving, and Other Features Similar to Those of Sedans and SUVs. In Addition, Land Tour Dreamer Offers a Revolutionary Improvement in Higher Comfort Configurations, Air Suspension, Maternal and Infant Cabins, Aviation Seats, etc.
Land Tour Dreamer will Prompt a Change in the Current Market Structure, But it is Not the Disruptor, Instead, It is the Disruptive Innovator.
Disrupting refers to grabbing other models’ market share, while disruptive innovation establishes new values, creates new demands, and forms new orders.
When the Average Family Population Increases, Business People Who Succeed in Both Business and Family Needs High-End MPVs that Satisfy Both.
Land Tour Dreamer Remolds the Travel Experience with New Energy Automotive Technologies, Creates New Driving Experiences, New Riding Experiences, and New Cabins, a Step Forward from the Traditional MPVs that Only Meet Travel Needs, Making It the Best Choice.Of course, what LanTu captured is the trend of cars in the new era. In the future, it will not only be the traditional indicators of car competition that determine market success or failure, but also the capabilities of intelligent driving, smart cockpit, scene definition, innovative marketing, and innovative services that will become more important. Manufacturers with these capabilities will also occupy an advantageous position.
The change of situation arises from this.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.