Author: Feng Jingang
Focus Overview:
After delivering more than 10,000 vehicles in March, Zero Run Auto continued to improve its sales performance in April. According to the report released on May 1st, Zero Run Auto delivered 9087 vehicles in April and won the sales championship among emerging brands for the first time.
Sales championship is significant for a new brand, hence news of Zero Run’s winning has been widely circulated after the release of the report. However, it is well known that Zero Run’s sales figures have often been exaggerated, and the true situation needs to be verified by the number of insurance registrations, which will be disclosed later.
As expected, the magazine “Electric Impulse” reported on the number of insurance registrations that Zero Run had 8232 vehicles registered in April, ranking third on the emerging brand’s list. The first place was taken by NETA Auto, which defeated XPeng Motors by a slight advantage, marking the first time for NETA to win the championship.
In other words, Zero Run took the sales championship from NETA on the insurance registration list of emerging brands in April. Emerging brands are pioneers in China’s new energy industry. This strange phenomenon is indeed unfortunate for the industry.
Little do they know that the reason behind the sales championship lies in the shaping and promotion of brand power, which must be based on friendliness. Losing this basic point may result in negative brand image instead of reputation.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.