Nissan Ariya officially starts blind booking at ¥88, with its sleek design possibly becoming Nissan's most stylish model.

Recently, Dongfeng Nissan’s pure electric SUV Ariya officially started blind testing. The new car is positioned as a compact SUV with dimensions of 4603/1900/1654mm and a wheelbase of 2775 mm. It is Nissan’s first pure electric platform model in China. It is built based on the CMF-EV electric drive platform of the Renault Nissan Mitsubishi Alliance.

In terms of appearance, Nissan Ariya abandons Nissan’s previous steady style and largely restores the design of the concept car. The large V-Motion closed grille has a special texture and Nissan calls it “Kumiko”. When the sun shines from different angles, it will present different gradient effects.

Paired with the boomerang-shaped “flowing light wings” daytime running lights on both sides and the slender striped head above, the visual style of the entire front face is full of futuristic and technological sense. Covered by a luminous Nissan logo, you can hardly tell that this is a Nissan model.

ARIYA has a very large sloping rear windshield, and its streamlined coupe design is highly integrated. The rear is equipped with a through-type LED light strip, with the NISSAN English logo in the middle. The bottom is designed with a more exaggerated diffuser. It is worth mentioning that the car does not use the popular hidden door handle.

In terms of body color, ARIYA offers seven colors, including glass gold, embroidered red, blue and white porcelain, pearl white, black, and tungsten gray.

ARIYA’s interior has a strong Japanese style, which Nissan calls “Oriental aesthetic interior”.

A large number of wooden elements are used in the car, and the touch panel with wood decoration in the middle is a rare design in Japanese car brands, which looks simple and elegant and comes with vibration feedback. Above it are dual 12.3-inch screens that support voice recognition control, car networking, and OTA upgrades.

It is worth mentioning that the Nissan ARIYA features a “Relaxed Doctrine” design for the center console of the front row. In other words, the armrest console and the center console are not connected, which makes it easier to switch from the driver’s seat to the passenger’s seat. This design is not only convenient in crowded parking lots, but also has a home-style aesthetic.

In terms of power, the ARIYA comes in two versions: front-wheel drive and all-wheel drive. The front-wheel drive model adopts a front-mounted motor structure with high and low power options. The maximum power is 160kW/178kW, and the peak torque is the same at 300N·m. Acceleration from 0 to 100km/h is achieved in 7.6s/7.5s, respectively, and the maximum speed is 160km/h, which is comparable to Nissan’s current 2.0T engine.

The all-wheel drive model is equipped with dual front and rear motors and Nissan’s e-4ORCE all-wheel control technology, coupled with a torque distribution system. It can achieve maximum power of 250kW/290kW, peak torque of 600N·m, and acceleration from 0 to 100km/h in 5.4s/5.1s, respectively, with a maximum speed of 200km/h.

Two battery specifications are available: 63kWh and 87kWh. The entry-level model has a range of up to 430km on the WLTC standard, while the highest version can exceed 610km.

As for advanced driving assistance, the Nissan ARIYA is equipped with ProPILOT 2.0 intelligent driving assistance technology. The perception hardware includes:

  • 10 cameras;
  • 5 millimeter-wave radars (1 forward and 4 corners);
  • 1 LiDAR (supplied by Luminar);
  • High-precision maps.
    It supports remote intelligent parking, automatic emergency braking, and navigation-assisted driving, among other functions.

Currently, the ARIYA can be pre-ordered through a WeChat mini program. The deposit is only 88 yuan, and customers can enjoy priority test drives. However, the official sales price has not yet been announced. In North America, the price ranges from 38,000 to 51,000 U.S. dollars, which is equivalent to about 250,000 to 334,500 yuan. It is speculated that the price in China will be similar to that of the Volkswagen ID.4, ranging from approximately 200,000 to 280,000 yuan, and pre-sales will begin later this year.

And now, the Nissan ARIYA is only available for display and sale at Dongfeng Nissan New Energy Experience Centers, with two stores located in Shanghai Zhengda Plaza and Shanghai Art Park Da Rong Cheng, respectively. It will be available for purchase at Dongfeng Nissan sales outlets in the future.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.