Recently, the design team of SAIC Design-London Advanced Design Center released an interview video, mainly introducing the design story of the all-new third-generation Roewe RX5.
Alexander Bache, the assistant chief designer of SAIC Design-London Advanced Design Center, is a core member of the all-new third-generation Roewe RX5 project, and graduated from Creapole Higher Art Design and Management School in Paris. He participated in the design of the Lexus IS-F series and was also involved in the design process of the iconic Lexus spindle grille.
In his opinion, the Chinese market is full of vitality and is willing to accept new designs and new technologies. Chinese consumers are open-minded and have a strong spirit of exploration, which is a great encouragement for the design team to explore and innovate.
As one of the largest automobile design and development centers in China, with its headquarters in Anting, Shanghai, and in collaboration with the London Advanced Design Center and other overseas design studios, it provides the most forward-looking vehicle design solutions for SAIC Group’s brands with a global perspective. The all-new third-generation Roewe RX5 is one of the first major design projects undertaken by the London team.
Carl Gotham, the Advanced Design Director of SAIC Design-London Advanced Design Center, said that Roewe has developed into a brand that represents all-round quality, technology and family safety. The team closely collaborates and constantly exchanges ideas with the SAIC Design Center in Anting to make the all-new third-generation Roewe RX5 more technological and futuristic, and has come up with a design solution that is both suitable for the Chinese market and internationally competitive.
In the previously exposed renderings, the all-new third-generation Roewe RX5 has a unique and luxurious design, and the grille and headlights both have an upward momentum, showing an upward posture. It is reported that the RX5 has a wheelbase of 2,765mm and a body width of 1,890mm, which is claimed to be the largest in its class.
It is understood that the all-new third-generation Roewe RX5 will be equipped with multiple powertrain combinations, and its performance after going on the market is highly anticipated.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.