Recently, due to the significant increase in raw material and battery costs, the price of the Ford Mustang Mach-E in the UK market has increased substantially. The updated prices for the Mustang Mach-E in the UK market are as follows:
- Standard range rear-wheel drive Mustang Mach-E for £47,530 (approximately RMB 396,000);
- Extended range rear-wheel drive Mustang Mach-E for £49,980 (approximately RMB 417,000);
- Standard range four-wheel drive Mustang Mach-E for £54,100 (approximately RMB 451,000);
- Extended range four-wheel drive Mustang Mach-E for £61,480 (approximately RMB 513,000);
- Mustang Mach-E GT for £68,030 (approximately RMB 568,000).
The standard range four-wheel drive version has the largest increase, reaching £7,450 (approximately RMB 62,000), which is the price of an A00-level small car. The smallest increase is £805 (approximately RMB 6,700) for the Mustang Mach-E GT, which is still a significant amount. Currently, Mustang Mach-E’s direct competitor, Tesla Model Y, has a starting price of £54,990 (approximately RMB 459,000) in the UK market. The Model Y’s entry-level model is the dual-motor extended range version, which forms a direct competition with the standard range four-wheel drive Mustang Mach-E.
According to official sources, part of the reason for the price increase was due to the shortage of raw materials caused by the Ukrainian conflict. Despite the price increase, Ford assures us that demand for the Mach-E remains strong among consumers. The price increase does not affect the US and Chinese markets, but the US market’s 2022 quota for Mustang Mach-E has already been sold out.After seeing the UK pricing, the standard range rear-wheel drive Mustang Mach-E starting at 265,000 yuan seems much more reasonable in comparison to domestic pricing. Even the top-tier GT version costs only 369,900 yuan, a price at which you can only purchase an entry-level Mach-E in the UK market. In China, after multiple price increases, the starting price of the rear-wheel drive standard version of Tesla Model Y is 316,900 yuan, a price that can purchase the luxury long-range rear-wheel drive version of the Mustang Mach-E.
Recently, the domestic automobile market has also seen a series of price increases, fortunately Changan Ford has not suggested any plans to raise prices for the locally produced version of the Mustang Mach-E. It is unknown whether maintaining the current price point will help improve Mustang Mach-E sales in the near future.
🔗Information source: insideevs
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.