Recently, Porsche announced its sales for the first quarter of 2022, which dropped slightly by 5% YoY to 68,426 units.
Porsche emphasized that the current automotive industry environment is very unique, and that some of Porsche’s production lines have temporarily halted.
However, analyzing the sales of its all-electric model Taycan, including the Cross Turismo and GTS series, the entire family delivered a total of 9,470 new vehicles in the first quarter, an increase of 4% YoY.
Specifically, the sales volume (units) of each model are:
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Cayenne: 19,029
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Macan: 18,329
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Taycan: 9,470
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911: 9,327
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Panamera: 7,735
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718 Boxster and 718 Cayman: 4,536
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Total: 68,426
Taycan accounted for 13.8% of the total sales, surpassing the sales of the 911 series.
Currently, Porsche has delivered over 70,000 Taycan globally, with over 40,000 delivered in the last 12 months.
Detlev von Platen, a member of Porsche’s Sales and Marketing Executive Board, added, “Considering the current extraordinary situation in the automotive industry, I am satisfied with the performance of our sales team and our delivery staff. The COVID-19 pandemic in China and the supply chain crisis have been significant challenges for us. However, our products are still in very high demand globally, especially in Europe, the US, and China.”
The most crucial model for Porsche is the pure electric version of Macan, which has been previously exposed by the media. In addition, the PPE (Premium Platform Electric) platform jointly developed by Audi and Porsche is also essential.
Looking at different regions, Porsche’s sales in Europe increased by 18%, but decreased by 25% and 20% respectively in the United States and China.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.