Matthew M. Williams x AVTAVT 011: The High-End Version of AVTAVT 11

The fashion industry and the automotive industry have always been closely linked. Virgil Abloh, the former creative director of LV Men’s Wear and founder of Off-White, had close ties with Mercedes-Benz even before his death, and the G-Class Art Car they created together two years ago was impressive. Recently, Mercedes-Benz has launched a limited edition collaboration version of the Maybach S680. Previously, Mercedes-Benz had released the George Armani version of CLK, and MINI under the BMW umbrella has been a long-standing friend of Paul Smith.

When it comes to collaboration, it’s always a moment for two men to share. This time, it’s a conversation between Matthew M. Williams and Nader Faghihzadeh, AVTAVT’s Chief Design Officer.

How to combine AVTAVT’s design with Matthew M. Williams’ personal style, what similarities and differences they have, how to achieve the same frequency and harmony of the similarities, and how to collide and integrate the differences – these are the questions.

The answer is the AVTAVT 011, a brand-new high-end version that goes beyond AVTAVT 11, with a limited production of 500 units: AVTAVT 011.

Building on the original design of AVTAVT 11, the core essence of AVTAVT’s design is upgraded and refined, then blended with Matthew M. Williams’ creative style. Black was a unanimous decision made by both “creators.” Matthew M. Williams wanted to create a “completely black car from top to bottom” for the 011, which gave rise to the exclusive “AVTAVT black” car paint.# Avita 011: The Subtle and Mysterious Black Beauty

The exaggerated sci-fi image of Avita 11 has now transformed into the serene and enigmatic black hue of Avita 011. The original light-colored car paint has muted the overall transition of the body curves, which focuses more on the remarkable styling of the front headlights and rear window. And with the full black car paint of 011 providing ample “visual noise reduction,” the rich and delicate three-dimensional changes float in pure and calmness.

The surface contour of the car body is more highlighted by the light and shadow. Donning a black garment, Avita now has lost a bit of the ostentatious technological feeling of name-dropping but added a few elements of the quality and restraint of a high-end brand. Straight lines belong to humans, and curves belong to God and Avita.

The key is the overall black ambiance inside the car, which presents a sense of hierarchy with different materials. Aside from the lustrous Nappa leather, it is matched with the matte finish of Nuprima high-end leather. For fashion designers such as Matthew M. Williams, it is the place to show off one’s skills in matching interior materials and selecting various leather textures.

At the rear of the Avita 011’s seat, on the center console and trunk, you will find Matthew M. Williams’ most representative design element: the buckle design inspired by the roller coaster seatbelt. These buckles are not only design decorations, but also functional accessories that can be removed and used separately.

The buckle element is frequently seen in Matthew M. Williams’ previous famous works, from his own brand 1017 ALYX 9SM to collaborative collections with Dior, NIKE and other brands, and to his latest work after taking over Givenchy. The buckle elements incorporated in a variety of ways into his designs are some of his unmistakable personal style features.

The Avita × MMW is a design collaboration, but design is more than just design.# What Will Happen When The Avita 011 is Presented in a Subtle, Restrained and High-Quality Manner with a White and Green Body and a Black and Silver Design?

Avita 011’s futuristic design style has always been deeply rooted in the hearts of people. The peculiar starry sky battleship-like Avita 11 with white and green body and the low-key and gorgeous Avita 011 with black and silver color, both reveal different styles of the same body. Just as people rely on clothing to present themselves, cars rely on their paint and makeup.

Only then will you notice the delicate curves drawn by Nader Faghihzadeh, the chief designer of Avita, which, in addition to expressing personal design language such as buckle elements, are made more significant by Matthew M. Williams, who has helped the former “discover” the pure aesthetic hidden in its original design.

When you wear black clothes, the bold headlight design is temporarily dimmed, and the unique and distinctive body proportions of Avita 11/011 are more noticeable. In fact, unlike 99% of the familiar car models, Avita is neither a three-box sedan nor a traditional SUV.

Because the unique rear window is not just a design element, in fact, Avita has integrated the white body of a three-box car into the bulk and contour of an SUV. Under the rear window, Avita 11 has a horizontal plate structure located behind the rear seats, which SUVs typically sacrifice for space and convenience. This means that its body performance and dynamic performance may be comparable to sedans and may outperform typical SUV bodies.

In order to achieve this structure, Avita designed a concave rear window shape, creating a unique appearance in the current market. It is precisely because of the existence of such a structure that the rear body of Avita can be sculpted with muscular contour lines, which perfectly merge with the downstream C-pillars at the tail of the car. This is a joint victory of engineering and design.

On the one hand, it is to discover one’s original beauty, on the other hand, it is to look at the global stage. The fashionable joint design of Avita 011 and MMW also shows that Avita’s existence is not limited to China. As a multi-ethnic car company with a “three-party joint” of Changan, Ningde times, and Huawei, breaking the circle is the natural temperament of Avita.

Seeing the world and discovering oneself is something that countless young people have to struggle for half their lives. However, the younger Avita has already taken that step.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.