Author: Da Zhao

Today, some emerging/established brands released their delivery data for March. We have made a table for your reference.

Looking at the disclosed brands, XPeng Motors topped the list again in March with 15,414 deliveries, a year-on-year increase of 202%, and a cumulative delivery of 34,561 units this year, an increase of 2.6 times.

In terms of different models, the P7 delivered 9,183 units in March, setting a new monthly delivery record, while the P5 delivered 4,398 units, with a total delivery of 10,486 units this year, and the G3 delivered 1,833 units.

NIO maintained its position as the runner-up with 12,026 deliveries in March, an increase of 270%, and a total sales of 30,152 units in the first quarter, a year-on-year increase of 305%.

In terms of different models, the NIO V delivered 8,122 units in March, a record high in its history, and a year-on-year increase of 153%; the NIO U Pro delivered 3,904 units, a surge of 9,660% year-on-year.

In March, NIO’s Thai subsidiary was established, which means that NIO’s global strategy has officially begun, which will bring new growth to the brand and help it to compete for the top spot in the emerging/new force market.

Li Auto delivered 11,034 units in March, an increase of 125.2% year-on-year, and a cumulative delivery of 31,716 units this year, an increase of 152.1% year-on-year. This achievement is outstanding because Li Auto only has one model, the Li ONE.

As for SERES, it delivered 10,059 units in March, breaking through the milestone of ten thousand units for the first time, an increase of more than 200% year-on-year, and a total delivery of 21,579 units in the first quarter, an increase of 410% year-on-year.

Affected by the sharp rise in upstream raw material prices, the midstream power battery prices have also been forced up, causing a collective price increase among new energy brands in March. Among them, SERES had one of the largest overall price increases, which is not good news for a brand known for price-performance ratio.

NIO delivered 9,985 units in March, an increase of only 37.6% year-on-year, and a cumulative delivery of 25,769 units this year, an increase of 28.5% year-on-year.

William Li, founder of NIO, revealed on a social media platform that “the smart electric flagship sedan ET7 started delivery on March 28th and delivered 163 units by March 31st. ET7 will bring a sustained positive impact.”

As a high-end electric vehicle brand, NIO’s data is still impressive, but compared to the growth of other brands, the gap is quite large, reflecting that NIO has already entered a bottleneck in terms of growth.

To break through, NIO’s strategy is: first, to attract users from traditional luxury brands such as BMW; second, to establish mid-to-low-end brands to release the brand power accumulated by NIO.

Finally, Jinkang Motors delivered 1,795 units in March, and a total of 14,248 units this year, which is not bad.The above five are all emerging brands, and only Xpeng is a new force brand. Although its performance is not as eye-catching as the aforementioned brands, its confidence still deserves recognition. Sincerity to the outside world is the first criterion of a user brand, which Xpeng understands quite well. We can look forward to it in the future.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.