The content of this article is sourced from 42how and has been translated by ChatGPT
Recently, Ford has made it clear that it will adjust the product strategy of its all-electric Mustang Mach-E according to its own needs. This adjustment will aim to further increase profits and will involve periodic upgrades to the vehicle’s software and hardware.
Earlier, Ford CEO Jim Farley told analysts that Ford does not plan to update software and hardware on an annual basis like traditional vehicle models. Instead, Ford will periodically push software upgrades and continuously redesign vehicle hardware to reduce costs. These new iterations of software and hardware will not wait for the annual model year, but will be installed and sold at the appropriate time. The accumulated experience will also be used for the F-150 Lightning.
Jim Farley added that although this approach is very different from that of most traditional car companies, it will be Ford’s future business model. Because Tesla has been operating in this way all along, whether it’s software updates or hardware changes, they have enabled Ford to discover more profit opportunities.
When comparing his own Mustang Mach-E with Tesla’s products, Jim Farley found that Ford still has integration issues with vehicle components. The cooling system and motor on the Mach-E have already been designed with some integration, but there is still more room for improvement. Jim Farley realizes that fewer parts will bring higher profits and Ford will also change the traditional iterative model to further improve profits. Speaking of which, Ford’s future vehicle iteration process will become more interesting.
🔗 Source: insideevs