The Great Feeling of QQ Ice Cream Launch Event in Wuhu

Author: Huangshan

Haven’t you seen so many people for a long time? Haven’t you seen fireworks for a long time? Me too.

Auntie wearing cotton-padded pajamas, couples holding hands, children sitting on their fathers’ shoulders… Crowds of people on the terrace watching the fireworks display, taking photos with their phones, cheering, and laughing.

Tonight’s Wuhu is as lively as New Year’s Eve.

This is my biggest feeling when attending the Chery New Energy “QQ Ice Cream” launch event in Wuhu on the 28th. This human fireworks feeling is so good, as if we have returned to the days before the epidemic.

Yes, we have been suffering from the pandemic for two years and almost forgotten the normal days before it.

Me and Siming, two old men, also stood on the terrace watching the fireworks in the distance, talking about what it was like during Chinese New Year when we were kids, talking about buying fireworks for our children during Chinese New Year, talking about how time flies.

I remember the last time I came to Wuhu was 10 years ago, and it was also for Chery New Energy, but at that time, Chery New Energy was still the era of Fang Yunzhou, Zeng Lingpeng, and Zhang Yong.

Who would have thought that 10 years later, Fang Yunzhou and Zhang Yong would create a NETA car?

Who would have thought Chery Auto would break through against the trend this year, with an annual sales volume of one million, ensuring a sales volume of 1.5 million next year and striving for 2 million?

Who would have thought that Chery New Energy Ants had already sold 250,000 units, and tonight, they resurrected the QQ model, releasing the national car “QQ Ice Cream”?

“QQ Ice Cream” is an A00-level vehicle, providing two endurance versions of 120km and 170km, with prices of 29,900 yuan, 37,900 yuan, and 43,900 yuan, respectively.

Whether it’s from the appearance, size, price, or supplier, people would naturally think that this is a model that benchmarks the Wuling Hongguang MINI EV.

A similar understanding may accompany Chery QQ Ice Cream for a long time, and followers can only defeat it with strength and sales.

According to internal suppliers, Chery QQ Ice Cream’s 2022 sales target is 200,000 units, striving for 300,000 units.

It has to be said that the A00-class vehicle has been ignited by Wuling Hongguang MINI EV, with a monthly sales proportion exceeding 40% at one point this year. It has slightly decreased in November but still remained at 30%.

How can such a huge market opportunity be missed? Moreover, Chery New Energy’s Little Ant, also an A00-class car, is priced between 50,000 to 80,000 yuan. It has been on the market for 4 years and has accumulated sales of more than 250,000 units. Its sales performance is still good, with more than 10,000 deliveries made in October alone.

To widen the gap in its product sequence, Chery New Energy can leverage the successful experience of Little Ant and large ants. It also needs a 30,000 to 40,000 yuan model that could penetrate the lower market. Therefore, QQ Ice Cream will undertake this mission.

During the communication session after the press conference, a high-level executive from Chery New Energy said that dealers are very enthusiastic about this car. There are already 1,300 dealerships nationwide, but they deliberately capped it to less than 2,000. Otherwise, the number of dealerships would exceed 2,000.

The high-level executive indicated that they already have more than 70,000 pre-orders, and the core task now is to ensure delivery.

Electric cars are not just electric toys in first-tier or second-tier cities. They are also a means of transportation for people in third-tier, fourth-tier, and fifth-tier cities. Moreover, this market is even larger, with real demand and more room for players.

Ten years ago, many people asked what new energy vehicles were. Ten years later, many people ask which new energy vehicles to buy.

We are fortunate to see that domestic independent brands have stood in the center of the stage as challengers and leaders in the new energy vehicle industry.

We also see that today’s Chinese people recognize domestic brands and are willing to buy cars costing tens of thousands or even hundreds of thousands of yuan.

This is the industry’s and the people’s confidence.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.