On December 22nd, NETA Auto launched its own child car product “Mo Xiaotong,” positioning it as a premium child car.
NETA Auto stated that Mo Xiaotong conforms to infant and toddler toy standards in terms of material selection, design, and electrical appliances, and has obtained 3C certification. The power is provided by lead-acid batteries, with no risk of fire or explosion during charging and discharging. The wheels are made of foamed soft wheels, which will not cause harm to the back of the foot when rolled over.
The appearance of the child car is similar to that of the upcoming NETA S, with a maximum load of 30 kg, a top speed of 5 km/h, support for remote control, and priority self-driving for remote control instructions. Parents can intervene at any time if there is danger.
This child car adopts dual motor rear drive, four-wheel independent shock absorbers, and car-level paint technology. The wrapping materials of the seat and steering wheel also use car-level leather, with a five-point safety belt and a music player. This product can travel 8 kilometers on one charge and is expected to last for 2 hours of continuous use. NETA also claims to have tuned the child car with a linear acceleration curve.
Tesla has also previously launched a child car product “Model S For Kid” for $499. However, NETA is still the first domestic car brand to launch a mini version of its own model as a child car.
As the Spring Festival approaches, many parents will consider preparing gifts for their children. Launching a child car product at this time is advantageous for NETA. If the sales volume is good, it will also have a positive impact on expanding the brand’s awareness.
Mo Xiaotong official price is 2,999 yuan, and NETA Auto will also establish the world’s first children’s car owner club to provide a communication platform for families with children.
🔗Source: [NETA Official]
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.