Author: Egg Yolk
On December 9th, China Association of Automobile Manufacturers released the sales ranking list of new energy vehicles in November. Unlike before, the association divided the list into two categories, new energy sedans and new energy SUVs, making it easier for us to understand the sales situation of the two types of vehicles.
In the sedan list, the Hongguang MINIEV ranked first with a sales volume of 40,395 units, followed by BYD’s three cars. Seven mini cars appeared on the list, and the recently launched QQ Ice Cream had a sales volume of 4,289 units, showing great potential.
On the SUV list, Tesla Model Y ranked first with an outstanding sales volume of 23,117 units. Apart from Tesla, the top half of the list was composed of three series of BYD models and three new force models, as well as pure electric models from traditional joint ventures.
November New Energy Vehicle Retail Sales Data:
The retail sales of new energy passenger cars in November reached 378,000 units, a year-on-year increase of 122.3% and a month-on-month increase of 19.8%.
From January to November, the retail sales of new energy vehicles reached 2.514 million units, a year-on-year increase of 178.3%.
Among them, the retail sales of pure electric vehicles were 302,000 units, a year-on-year increase of 109.6% and a month-on-month increase of 18.3%, accounting for approximately 79.9% of the total; the sales of plug-in hybrid vehicles were 77,000 units, a year-on-year increase of 191.2% and a month-on-month increase of 24%, accounting for approximately 20%.
The sharp differentiation of new energy vehicles and traditional fuel vehicles has achieved a substitution effect on the fuel vehicle market and accelerated the transformation of the automotive market towards electrification.
BYD Full Bloom: New Sales Rookie Appears
In the November new energy sedan sales list, we can see that BYD took second, third and fourth places. The Qin series, aimed at compact family sedans, is still popular in the market, with sales of 30,049 units in November, a year-on-year increase of 466.2%. Compared with 5,307 units in November 2020, BYD has made great progress.
With the help of the Qin PLUS DM-i and Qin Plus EV, BYD has become even stronger in the new energy vehicle market. These two models have achieved excellent sales performance for several months, doubling the overall sales volume of the Qin series. The Han series models have remained stable.
In terms of SUV, the BYD Song, Tang and Yuan series vehicles also have impressive sales records. Among them, the Song series has sold 19,697 units, the Tang series has sold 8013 units, and the Yuan series has sold 6489 units.
In addition, the recently launched BYD Dolphin has made the list in November with a sales volume of 8800 units, surpassing Tesla Model 3. As the first vehicle on the e-platform 3.0 and Ocean series, achieving such results in such a short period of time reflects the trust and recognition of consumers in the brand, as well as BYD’s thorough understanding and precise positioning in the new energy vehicle market.
Chery QQ3 staged a comeback
Chery QQ3 is also a long-term famous model on the sales list. In November, it ranked fourth on the new energy sedan sales list, with sales of 9291 units, an increase of 43.9% year-on-year. Nearly breaking ten thousand units, its achievements are quite impressive. Who knows, it may break ten thousand next month?
As a micro-car, with its cute appearance and easily acceptable price, it is loved by many young people. Although its sales volume is not as overwhelming as the Hongguang MINIEV, it still has a good track record in the micro-car and sedan market.
Tesla’s sales exceed 50,000 for 3 consecutive months
Tesla Model 3 sold 8615 units this month, a year-on-year decrease of 60.1%. Model Y achieved outstanding sales performance of 23,117 units. As we all know, Tesla’s Shanghai Super Factory is not only for the Chinese market, it also carries the responsibility of exports. According to the data released by the CPCA, Tesla’s wholesale sales volume exceeded 50,000 units again in November, reaching 52,859 units. This is Tesla’s third consecutive month of breakthroughs exceeding 50,000 units.
### Ideal ONE breaks 10,000 for the first time
In November, Ideal ONE’s sales volume broke 10,000 for the first time, reaching 13,485, a year-on-year increase of 190.2%. It’s no exaggeration to call it the “valiant general” of the new forces, as it’s the only one among new EV companies that has achieved such a sales volume.
In addition, Ideal will launch its first full-size luxury range-extended electric SUV based on the next-generation range-extended EV platform, which will be officially launched in 2022. With the experience accumulated by Ideal ONE, it’s believed that the new car will have stronger product power, and it may push the Ideal brand to a higher level.
NETA V: The dark horse of new EV companies
As a latecomer in the new EV industry, NETA automobiles has become one of the “dark horses” in this field. Its sales volume broke 10,000 for the first time in November with 10,013 units delivered, and NETA V made the biggest contribution to this volume. According to the data released by the China Passenger Car Association (CPCA), NETA V sold 7,027 units in November, a year-on-year increase of 425.6%.
Since the beginning of this year, NETA automobiles has been setting new sales records every month. At first, it was just a new and unknown company in the new EV market, but now it has achieved monthly sales of over 10,000 units, with a stable and positive growth momentum. Maybe it’s because of its “making cars for the people” philosophy, it won the recognition of its consumers.
BMW iX3 sales surge 8,783.9% YoY
Perhaps BMW iX3 only appeared on the sedan and SUV sales rankings after they were segmented, but it’s worth mentioning that the sales volume of BMW iX3 was 2,754 units in November, which is just ordinary compared to the entire new energy market. However, for the model itself, it’s still a considerable improvement, with a year-on-year surge of 8,783.9% in November 2021. It’s not difficult to see that BMW iX3’s sales increase may be due to the consumers’ changing attitudes towards new energy vehicles, policy impact, and brand development strategy.
Conclusion
Overall, the characteristics of the new energy market this year are very clear. The share of BYD in the market has gradually increased, and the development space for pure electric mini-cars of various brands is larger. Traditional joint venture brands are transforming faster. Although the list of new energy vehicle sales rankings has not changed much this year, we believe that the arrival of 2022 will make this list full of more “smoke”.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.