The world doesn’t lack a new electric car
What are we still waiting for?
When it comes to luxury brands, who do we think of first? I believe many people’s first reaction is Mercedes-Benz. However, this seems to only exist in the field of fuel-powered cars. With the increasingly strong global trend of pure electric vehicles, Mercedes-Benz’s sales of electric cars can no longer be described as average, and even a bit dismal. In the end, it is because in order to seize the opportunity for development, it directly put some “semi-finished” electric cars into the market. Faced with the world’s second largest and discerning Chinese consumers, the results were naturally not good.
In comparison, General Motors seems to have started late in the high-end pure electric market, but it has always insisted on producing a “complete” Ultium platform before entering the competition. As a hundred-year-old General Motors, why spend time and money to rebuild a platform? How smart is the first product LYRIQ under this platform? We will explain in detail in our video.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.