On November 9th, at the Guangzhou Auto Show, Hechuang released two new pure electric concept cars – the coupe model Concept-S and the MPV model Concept-M – showcasing its design direction for future pure electric smart cars. Hechuang will use these two concept cars as prototypes and will gradually launch new production models in the future.
According to Hechuang, Concept-S takes the implication of the Chinese character “sa” as its design inspiration, showing a design language that is unbeatable and stands strong against the wind.
The design inspiration for Concept-M comes from the Chinese character “hong”, which embodies the idea of “everything is in harmony”, emphasizes a broad perspective, and has the atmosphere of deep, calm waters that is accommodating to everything under the sky.
Hechuang also announced that Yi Xin, a dimensional idol, will serve as the spokesperson for Hechuang Z03, further enriching the cultural elements beloved by the Z generation of Hechuang. On the day of the event, the EDG champion ride – Hechuang Z03 – was officially delivered. It can be seen that Hechuang focuses on the prequel and trendy culture and strives to get closer to young people.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.