Sales of Geely Cars in September and the First Three Quarters of 2021

Geely Automobile achieved unit sales of 103,936 vehicles with an increase of 18% compared to the previous month in September. The total sales volume in the first three quarters of 2021 was 921,796 units, representing a year-on-year growth of 5.3%. Geely Automobile has been the champion of China’s domestic passenger car sales for four consecutive years and has achieved 60% of its full-year sales target of 1.53 million vehicles.

With the continuous high-performance end-sales, Geely Automobile captured a market share of 7% in September, maintaining its rank as the top China brand and second place in the overall industry ranking.

At the retail level, Geely Automobile’s sales rank second among all brands, second only to SAIC Volkswagen, and surpassing FAW-Volkswagen and SAIC-GM. Moreover, Geely is one of the few brands among the top ten that achieved positive year-on-year growth. In the current environment of a severe shortage of chips in the Chinese car market, it is not easy for Geely to achieve such outstanding results.

In terms of the high-end China Star series sales, the new energy vehicle sales continued to rise and the overseas market started to take off, becoming the three major highlights of Geely’s sales in September. Against the background of China’s auto market leaving behind the era of high-speed growth, Geely Automobile firmly grasps the strategic opportunities of consumption upgrading and the new energy vehicle market. Through breakthroughs in cutting-edge technology fields such as intelligent connected vehicles and autonomous driving, Geely achieves high-quality growth, which serves as its biggest confidence booster in leading the domestic auto market.

The Sales Growth of China Star and Lynk & Co Drives the Continuous Brand Development of Geely Automobile

In Geely’s camp, China Star and Lynk & Co have a different significance compared to other models. Especially for the China Star series, they are the direct embodiment of Geely’s upward brand positioning.

In September, the sales of China Star High-end Series reached 21,520 units, accounting for 25% of Geely’s product matrix. The flagship SUV, Xingyue L, achieved sales of 10,168 units in September. Its cumulative orders exceeded 60,000. The flagship sedan, Xingrui, sold 10,173 units, with the total sales volume exceeding 110,000 since its launch 11 months ago. Also noteworthy is the fact that considering the ongoing impact of the epidemic in some parts of China and the continued chip shortage globally, Geely Automobile currently has more than 100,000 outstanding orders, among which the unfilled orders for Xingyue L exceeded 60,000, and terminal sales are approaching a one-car shortage situation. This has become the sweetest headache for Geely Automobile.From a product perspective, the Chinese Star series built on the CMA architecture has already caught up with the Volkswagen MQB and Toyota TNGA models in terms of product strength, becoming the biggest weapon for the Geely brand to move up. In traditional mechanical performance, the Star Yue L has fully caught up with mainstream German and Japanese SUV models in terms of vehicle control, quality, and performance: a moose test passing score of 79 kph, 7.7 seconds acceleration time for 100 kilometers, and 37.37 meters braking distance for 100 kilometers. These solid data not only surpass mainstream joint venture models but even rival luxury brands.

In terms of global FOTA, chips, and Geely Galaxy OS based intelligence and networked technology, the Star Yue L also has a clear lead over joint venture companies. What the Star Yue L will bring is the ability to truly realize vehicle-level full-function domain FOTA upgrade capabilities. Unlike many brand models that can only upgrade the entertainment system, the Star Yue L has the ability to sustainably upgrade all features of power performance, automatic driving, information interconnectivity, big data cloud services, and lighting control. By continuously enabling vehicles to obtain the latest technological features and functions, the Star Yue L will bring the best driving and riding experience to consumers.

The sustained growth of Lynk & Co’s sales is also a bright spot for Geely. In September, Lynk & Co’s sales reached 15,823 units, with total sales from January to September of 147,960 units, an increase of nearly 40% YoY. Lynk & Co, which comprehensively competes with Volkswagen, Toyota and other first-tier joint venture brands in terms of product strength and brand power, has firmly established itself in the domestic auto market, becoming a successful example of independent brand upward mobility. In addition, the Lynk & Co 09, built on the SPA architecture, has already been launched, meaning that Lynk & Co, and even Geely’s challenge to high-end products has become increasingly more confident.

In addition to the Chinese Star and Lynk & Co, other car families of Geely have also handed in a satisfying answer. Among them, the Emgrand family contributed 20,021 units in September, the Bin Yue family’s monthly sales reached 18,013 units, and the Bin Rui family’s sales were also at 15,084 units. These three major families have contributed considerable sales, becoming the cornerstone of Geely’s brand sales. With the launch of many models such as the Bo Rui national style edition, the Yuanjing X6 PRO, the Jiayi Platinum edition, and the Bo Yue X, Geely’s future sales growth is highly anticipated.

New energy vehicles start to make an impact.With the rapid development of new energy vehicles in the domestic and global markets, the layout of new energy vehicle models, especially the competition in the field of electric vehicles, has become the most direct manifestation of the competitiveness of automotive companies. As the leading domestic brand car company, Geely’s layout and efforts in the field of new energy have gradually gained recognition from consumers. In September, Geely’s total sales of new energy and electrified products, including Geometry A, Geometry C, Emperor EV, and Emperor GSe, reached 11,177 units, an increase of 83% year-on-year, reaching the highest monthly sales level since November 2019.

Compared with the new breakthroughs in sales of new energy vehicles currently on sale, Geely’s long-awaited Coupé SUV design, the Extreme K01, which has already exhausted its 2020 delivery quota, will be delivered in late October.

This new electric vehicle model, based on Geely’s heavily invested SEA architecture, has many outstanding features in both appearance and product power. In terms of the three-electric system, the K01’s NEDC 712km ultra-long range, 3.8-second 0-100km/h acceleration, and the extreme energy supplement speed of charging from 10% to 80% in 30 minutes have made it a focus of the domestic market since its inception. In addition, the ZAD automatic driving assistance system mounted on the K01 is capable of independently avoiding potential risks and independent U-turns at intersections and other difficult maneuvers, showing relatively strong competitiveness that rivals the most mainstream self-driving systems in China.

The expansive overseas markets have become Geely’s new growth engine as the domestic automotive market bids farewell to rapid growth. And the continued improvement of product power has made Geely’s prospects in overseas markets, especially developed countries such as Europe, very promising. In terms of complete vehicle exports, Geely has also been reporting good news.

In September, Geely exported 8,013 units, and the cumulative export volume from January to September reached 74,714 units, a year-on-year increase of approximately 94%. In the field of new energy vehicles, Geometry C has received ultra 2,000 orders from Israel and Belarus, with the first batch of Geometry C already shipped from Xiamen Port to the world on September 7.

In the European market, the Lynk & Co brand is also showing a rapid rise. In September, Lynk & Co shipped 2,000 cars to the European market, with a total shipment of 7,950 cars from January to September. This year, a total of 1,900 cars have been delivered to subscription customers in the European market through innovative subscription models. Behind the rapid increase in sales is the continuous improvement of product strength and channel: the new Lynk & Co 01 was awarded the Euro-NCAP five-star safety rating in the European new car safety evaluation association. At the sales network level, Lynk & Co has successively laid out its fourth experience store on the European continent. The experience store in Berlin, Germany, officially opened on September 17th.

Compared with the ups and downs in short-term sales, the improvement of Geely’s system capabilities is more important for a car company: J.D. Power’s 2021 China Customer Service Satisfaction Index (CSI) study shows that Geely ranks first among Chinese car brands with a score of 770, and represents the first time that Chinese car brands have entered the top three mainstream car brands. At this year’s China Quality (Hangzhou) Conference, Geely Holding Group won the China Quality Award Nomination Award, becoming the first passenger car automaker to receive this award.

With the continued deepening of “Comprehensive Architecture for Making Cars,” Geely will inevitably continue to optimize its existing vehicle matrix and continuously improve the architecture for product layout. Combined with deep cultivation in new energy vehicles and overseas markets, Geely will continue to fight for the value of China’s automobiles.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.