On October 16th, VOYAH hosted an event called “VOYAH User Night” on the Zhongyin ship of the Yangtze River in Wuhan.
Why is it called User Night? In fact, we can easily find that in today’s new electric vehicle market, everyone wants to have their own unique and personalized brand image. Just like NIO focuses on service, Ideal targets families, and XPeng excels in technology. So, what about VOYAH? “Valuing users” may be one of the biggest tags for VOYAH.
Since its delivery on August 8th, VOYAH has delivered 1,500 new cars, which may not be a very good number for VOYAH, backed by state-owned enterprise Dongfeng. But VOYAH clearly values its current users very much. Its CEO, Lu Fang, also revealed a lot of news to VOYAH’s users, the “Lan Friends,” on the Zhongyin boat.
VOYAH POWER Energy Supplement Network
In terms of electric cars, the density and breadth of energy supplement networks can greatly affect the user experience. VOYAH has chosen to release the VOYAH POWER energy supplement network, which includes six charging scenarios: private pile charging, public pile charging, VOYAH point charging, destination charging, guest charging, and portable gun charging.
In terms of public charging piles, VOYAH has cooperated with five fast-charging stations: State Grid, Southern Power Grid, TELD, Xingxing Charging, and Fast D. Users can directly query and charge via the mobile app.
For home charging, VOYAH provides two types of private charging piles: 7 kW and 11 kW. The 7 kW private pile is given to users as a gift when they purchase the car, while the 11 kW private pile requires extra money or can be directly exchanged for points through the app.
In addition, VOYAH also offers users a free charging quota of 800 degrees per month within one year. Compared with XPeng, which offers a free quota of 1,000 degrees per year, VOYAH’s free quota is generally more. However, unlike XPeng, XPeng’s car owners receive a free quota every year, but VOYAH only provides a free charging quota for one year. If users want free lifetime charging, they still need to exchange or purchase it through the app.For the urgent need for charging, the VOYAH Night, a similar model to NIO, has launched the “customer charging” service and a specially designed 1.7 kW portable on-board charger. In terms of comprehensive energy supplementation, VOYAH has considered it quite thoroughly.
OTA Update is Finally Coming
At the event, Lu Fang also announced that the first OTA update will be carried out in December 2021, adding 8 functions. The long-awaited in-car karaoke function will finally be online. The OTA will also display the mileage data after the range extender is activated, and the after-sales maintenance policy for the range-extended model will also be calculated based on usage time.
42 items will be upgraded, and the commonly used functions, which were hidden too deeply and were criticized by users, are optimized, including the shortcut for parking automatic operation, including opening the fuel tank cover and charging port cover on the car homepage, displaying the battery health status, and switching among three driving modes. VOYAH promises to carry out OTA update at least once per quarter in the future.
Although the OTA update speed of VOYAH is not very fast, at least its attitude towards OTA is quite positive. Lu Fang also said in an interview that “although we are not born from an Internet company, we will concentrate resources, concentrate superior forces and make heavy investments. There are no traditional companies, only traditional ideas and traditional people. If we want to do something new, we need to be more open and inclusive.”
User is always the Top Priority
Delayed delivery has always been a headache, and VOYAH has provided a solution for users.
For users whose delivery is overdue, they will receive a compensation of 1,000 points per day for the first 1-15 days of delay; starting from the 16th day, users will receive a compensation of 3,000 points per day; from the 31st day, users will receive a compensation of 5,000 points per day. Users who have not been able to deliver on time before will also receive a uniform bonus points.
According to the rules of the mall, 10 points are equivalent to 1 Chinese yuan, and points can be used to purchase lifelong free charging and upgraded home charging piles.
In addition to meeting users’ “use” requirements, the personalized parking space creative graffiti service also meets user’s “face” requirements in an interesting way.
During an interview, Lu Fang said that “personalized services, although small, are also a sense of happiness in life. This is something we are very willing to share with users.”
According to the user demographics at Voyah, they mainly focus on middle-aged people aged 35 to 40 who are the backbone of society. These users have their own opinions on all aspects of the vehicle. Voyah believes that “user choice” is important, and for some pain points, such as the unattractive Voyah FREE key, they will listen to users’ suggestions and let users design their own keys and choose from the designs submitted by users.
Surprise Beyond Liang Bo
Liang Bo’s arrival on the Zhiyin number has definitely ignited a small climax in the atmosphere, and many “little fans” are cheering for this “boy”. However, Voyah is about to release its second model at the Guangzhou Auto Show, which is also a surprise brought to us by Voyah.
As current information suggests, this car should be an MPV model based on previous spy shots. However, when interviewed, Lu Fang did not mention any details about the second car, but stated, “Customers have the qualification to be informed first, and we are confident in making this car the best in the world.” Alright, then let’s leave the answer to be revealed at the Guangzhou auto show.
As a partner who shares the same interests and goals, LanTu believes they can provide higher quality services and products to attract more consumers. Compared to NIO, which has already brought their services to the extreme, LanTu gives me the impression that they are willing to lower their “management level” and interact with users as friends. As for whether LanTu can bring out more products that can attract more “like-minded” people at the Guangzhou auto show in November, we can continue to pay attention to the subsequent developments of LanTu.
Source: LanTu official website
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.