In September, the registration volume of Tesla Model 3 in Germany reached 6,828 units. Audi A4, S4, RS4, A5, S5, and RS5 had a registration volume of about 900 units in the same month, while Mercedes-Benz C-Class and CLA had a registration volume of nearly 2,200 units. The highest registered BMW 3 series was about 3,000 units. The total registration volume of BBA mid-size cars in September was about 6,100 units, still a small gap compared with Tesla.
At the same time, Tesla Model 3 has also become the best-selling electric car in Germany this year, with sales of 23,982 units, which has surpassed the continuously popular Volkswagen UP! and ID. 3. The sales volume in September even left the second place Volkswagen ID. 3 far behind, forming a huge gap of 4,134 units.
In the domestic market, Tesla’s appearance has also brought pressure to BBA. From January to August this year, the cumulative sales volume of Audi A4, Mercedes-Benz C-Class, and BMW 3 series were 78,587 units, 102,326 units, and 92,322 units, respectively. Tesla Model 3’s cumulative sales volume from January to August in China was 93,156 units, which has surpassed Audi A4 and caught up with BMW 3 series.
This phenomenon is mainly due to two reasons. On the one hand, the shortage of chips has led to insufficient production capacity of BBA. On the other hand, with the acceleration of the electric era, people are gradually turning to electric cars. As a mainstream brand of mid-size cars, Tesla has lower maintenance and usage costs at a more competitive price. Calculated based on the use of 20,000 kilometers per year, the fuel and maintenance costs of a petrol car of the same level are close to 20,000 yuan per year, while the usage cost of a Tesla is only one-fourth of that.
Fortunately, the three major German automakers have not let Tesla swallow their respective markets recklessly, and they are actively transitioning to electrification. With the rapid rise of new forces, the automobile markets of various countries are undergoing reshuffle. By the arrival of 2025, another revolution will come.🔗Source: TESLARATI
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.