Author: Novice Driver

On September 9th, the China Association of Automobile Manufacturers (CAAM) announced the ranking of new energy vehicle sales in August. The Wuling Hongguang MINIEV, without any suspense, won the first place, and what’s different this time is that it has been the champion for 12 consecutive months, while the BYD Qin PLUS DM-i has held the second place for two consecutive months. It’s worth noting that Tesla Model 3 disappeared from this month’s rankings and was replaced by Model Y, which ranked third.

In addition, the wholesale sales of new energy passenger vehicles in August reached 304,000, a month-on-month increase of 23.7% and a year-on-year increase of 202.3%. Among them, the wholesale sales of pure electric vehicles were 249,000, a year-on-year increase of 200.4%, and the sales of plug-in hybrid vehicles were 55,000, a year-on-year increase of 211.3% and accounting for 18% of total sales volume.

Hongguang MINIEV wins the sales championship for 12 consecutive months

In August, the sales volume of Hongguang MINIEV was 32,847, which was 2,141 more than the previous month. So far, Hongguang MINIEV has been the champion for a whole year, and at the same time, it has influenced the entire new energy vehicle market and even attracted many competitors.

As a leader in the micro-car market, Hongguang MINIEV constantly launches new versions and more color options. On September 2nd, the Hongguang MINIEV Macaron Autumn Edition was launched, with two models available for sale at prices of 37,600 yuan and 43,600 yuan, respectively. In addition, there are two new color schemes to choose from, namely Coconut White and Merlot Blue.

In addition, we recently obtained the application diagram of the new Hongguang MINIEV GameBoy version from the Ministry of Industry and Information Technology (MIIT). Compared with the current Macaron version on sale, the GB version is more sporty and may be a special style designed for young trendsetters.

In terms of body size, the GB version vehicle has also been upgraded. The length, width, and height are 2997/1493/1604 mm respectively, and the wheelbase is 2010 mm. The Macaron version has a body size of 2920/1493/1621 mm and a wheelbase of 1940 mm. In terms of power, the motor power has also been increased to 30 kW. It is possible that the new version of the vehicle has also been upgraded in terms of endurance.

Continuous Growth: Qin PLUS DM-i Monthly Sales Exceed 10,000 for the First Time

In August, the sales volume of the BYD Qin PLUS DM-i was 12,574 vehicles, successfully maintaining its second place position. Compared to the previous month, it sold 3,447 more vehicles, which is a relatively large increase. And it was also the first time for monthly sales of this model to exceed 10,000. Because of the support of BYD’s Super Hybrid technology and blade battery, the Qin PLUS DM-i model has had a very good sales performance since it was launched, rising rapidly in a short period of time, which is enough to prove the powerfulness of the DM-i Super Hybrid technology.

In addition, we can see from the sales ranking that the BYD Qin PLUS EV and Han EV models have achieved good sales growth, and the Tang DM model also made the list this month. In August, BYD had 5 models on the list, still occupying one-third of the list, which shows that the rise of domestic brands has deeply rooted in people’s hearts.

On September 8th, BYD officially announced its e-platform 3.0, and the first mass-produced car based on the platform, Dolphin, has been officially launched at the Chengdu Auto Show. At the same time, BYD also released a concept car, Ocean-X, based on the e-platform 3.0, which will be the prototype of the Ocean series sedan, smaller in size than the Han. It is worth mentioning that the rear-wheel-drive products based on the e-platform 3.0 will be officially unveiled in 2022.

Tesla Model Y Ranks Third, Model 3 is Nowhere to be Seen

I believe that friends who usually pay attention to Tesla are also looking for how many Model 3s were sold this month on the list. I am also no exception, unfortunately, we only see Model Y, and our own brother Model 3 did not make the list. The sales volume of the third-ranked Model Y this month was 11,576 vehicles, which is also a good number. It seems that the SUV after price cut is more popular than anything else.

It is worth mentioning that Tesla China achieved a new high in wholesale volume in August, with a monthly wholesale volume of 44,264 units and exports of 31,379 units. As of August, Tesla has sold over 250,000 vehicles in 2021, of which domestic sales alone reached 152,531 units, surpassing last year’s overall sales. Therefore, domestic sales are estimated to be 12,885 units, and with the sales of Model Y this month, Model 3 sales are likely to be around 1,309 units.

In theory, the price reduction of the Tesla Model 3 on July 30 should have ushered in a wave of sales growth, but the effect has not been seen, which is really puzzling. However, looking at domestic new energy vehicle brands, whether independent brands or new car-making forces, they are growing at an astonishing speed, and the situation of Tesla’s dominance has gradually disappeared. The decline in sales is a direct reflection of product strength reduction, and Tesla’s commonly used “price reduction strategy” may lose its power in the future.

Ideal ONE monthly sales to break ten thousand soon

In this month, Ideal ONE’s sales volume is 9,433 units, with a MoM growth of 9.8% and a YoY growth of 248%, making it the first new forces model to sell more than 9,000 units in a month. It is foreseeable that Ideal ONE will soon become the first model to sell more than 10,000 units in a month.

In the first year of the outbreak of new energy, the performance of new car-making forces is very good, and we can most clearly feel the rising performance of Ideal ONE. The “extended range” model has gone from being unpopular to nearly 10,000 units sold, which is the best evidence of Ideal’s persuasion. Now, models such as the Voyah FREE and the Sailors Huawei Intelligent Selection SF5 have joined the extended range team.

In addition to Ideal, XPeng and NETA have also seen significant sales growth this month. The weight of new forces car companies in the market will also become heavier in the future, and their future performance is very promising.

Final Thoughts

Overall, the most surprising thing about the August new energy sales list is the Model 3’s failure to make the top three, while the Model Y, which is more in line with Chinese tastes, is more popular. As for whether the Model 3 can return to the top three, it remains to be seen what “killer moves” Tesla can come up with. The BYD Qin PLUS DM-i was able to quickly take second place on the list and surpass Tesla, proving itself with results, which is impressive.

In short, truly powerful car companies will not only take root and grow in the market, but also flourish.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.