On September 2, 2021, in Seoul, Genesis officially released its first model GV60 based on a pure electric platform, the E-GMP (Electric-Global Modular Platform).
According to Genesis’s nomenclature, “G” represents Genesis, “V” represents versatility, and the number represents the size of the vehicle, “60” being the smallest number in the Genesis lineup, representing the vehicle’s lightweight and sporty style.
Exterior
The distinctive “Parallel Jewel” dual-line designed LED headlights and front bumper of Genesis GV60 blend together seamlessly. The upper half of the front face follows the recent international design trend for electric cars, featuring a continuous surface without a grille. The lower half is reminiscent of a European hot hatch with its dynamic shape as well as its cooling performance. In addition, the clamshell hood design commonly seen in sports cars reduces unnecessary lines and highlights the sporty character of the vehicle.
The chrome trim starts from the front windshield, runs through the roof, and forms a lightning bolt shape before merging into the rear windshield, cleverly reflecting the pure electric identity of the vehicle.
Interior
The most eye-catching feature of the interior is the two displays for the electronic side mirrors, a configuration that is not yet permitted in some countries and regions, but we hope that with improved hardware performance and relaxed regulations, it can become available in more places.
The crystal ball-shaped shift lever is currently the latest creative design in the market. When you are ready to start, the crystal ball automatically rotates to indicate that the vehicle is ready, and when the engine is turned off, the embedded ambient light turns on. At the same time, it displays driving information and interacts with the driver, creating a high-tech cockpit with a futuristic feel.
Future Strategy
Starting in 2025, all Genesis’s new models will be pure electric. Genesis will continue to invest in research and development of pure electric technologies, such as a new type of fuel cell system with higher power and a significantly improved electrical system. In addition, Genesis is committed to developing new generations of lithium-ion battery technology to achieve breakthroughs in performance and efficiency.Jeepney plans to become a 100% zero-emissions car brand by 2030, introducing eight new pure electric models with a projected annual global sales volume of 400,000. By 2035, Jeepney plans to achieve carbon neutrality. Jeepney is the first brand under the Hyundai Motor Group to announce its electrification targets, and also a luxury car brand under the group. To achieve this goal, Jeepney will steadfastly reform and innovate the entire supply chain, from raw materials, parts and vehicles to all facilities and manufacturing plants.
🔗 Source: Jeepney
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.