Author: KnightErrant
On the day of Qi Xi Festival (last Saturday), Ora, which targets the female automobile consumer market, updated and launched both Black Cat and White Cat models. The Black Cat series released a total of six new models, with prices ranging between 69,800 and 84,800 yuan; the White Cat series launched three new models with prices between 71,800 and 88,800 yuan.
First of all, let’s talk about the Black Cat series. The updated 2022 Black Cat models did not change significantly in appearance compared to the previous models, but there has been an obvious improvement in the interior design. Firstly, the new car is equipped with a full LCD instrument panel and a 10.25-inch central control screen in three high-level models, and the dual-screen design looks very technologically impressive. Meanwhile, the Black Cat series also comes with tire pressure display, rear parking radar, reversing image, cruise control, remote start, battery preheating, multifunctional steering wheel, and other standard configurations.
In addition, the new car also added a central armrest, which effectively solved the problem of nowhere to rest hands in the previous models. The new car also uses new colors and contrasting trim panels. The black-orange dual-tone color looks younger and more vibrant, and the “cat head” decoration on the backrest of the seat is also a finishing touch.
Out of the six Black Cat models, two have a range of 301 km and the same price; three models with a range of 351 km are the main models in the Black Cat lineup. In addition, there is also a high-end model with a range of 405 km.
Interestingly, in the two most basic entry-level models, although the range and price are the same, the cute pet version has electronic parking, brake assist, traction control, ESP, and other features that are missing in the basic version. The reason behind this is that the former is equipped with lithium iron phosphate battery, while the latter’s missing features are all used in the more expensive ternary lithium battery. Personally, I think that more configurations are more attractive for this Black Cat car.
The three main selling models of the Black Cat series do not have a significant difference in configuration, as can be inferred from the price. Therefore, I suggest that you start by choosing the mid-level comfortable version, which is only 2,000 yuan more expensive than the entry-level standard version but includes brake assist, traction control, ESP, full LCD instrument panel, central control screen, automatic air conditioning, and other practical configurations. The high-end luxury version, priced at 79,800 yuan with an additional 4,000 yuan, mainly adds L2 level assisted driving functions.The black cat has a long-range version with a range of 405 km, which shares almost the same configuration as the luxury version with a range of 351 km. The price increase of 5,000 yuan mainly focuses on the upgrade of the battery.
Rationally speaking, among these six models of the black cat, the most recommended one is the Comfort version with a range of 351 km. Firstly, the range is sufficient, and the price of 75,800 yuan is also acceptable. The most important thing is that all necessary configurations (such as ESP) are included, while unnecessary functions (such as L2 level assisted driving function) are not. Consumers’ every penny is wisely spent. If there are still discounts available, this model is still very worthy of purchasing.
After introducing the entry-level black cat, let’s take a look at the more advanced positioning of the Euler White Cat. As mentioned earlier, the new White Cat has launched three models, among which the entry-level version is an upgraded version of the Luxury version with a range of 305 km. Compared with the previous model, the 2022 model maintains the same price and range, but newly adds cruise control, keyless access to the driver’s seat, and navigation system, which improves the cost-effectiveness of the new car.
Except for the base model, Euler White Cat also launched a Wild Cat version. This version can be understood as a factory-modified car with a surprisingly pleasing design.
The overall appearance of the Wild Cat is striving to create a sense of width and visual movement, and even comes with a terrifying tail wing. Moreover, rose gold decorations are used in places such as the bumper, side skirts, rearview mirrors, and rear spoiler, matched with a brand-new body color, which adds a sense of fashion and recognition to the car.
In terms of the interior, the Wild Cat version also has rose gold decorations and replaced some parts with soft materials. It also adds a central armrest, and continues to use the dual screen design of full LCD instrument + 10.25-inch central control screen, which is the same as the black cat.
The price difference between the two models of the small cat is 9,000 yuan. In addition to the 41 km difference in cruising range, there are differences in configuration such as front and rear head airbags, lane departure warning, traffic sign recognition, front parking radar, 360-degree panoramic imaging, built-in driving recorder, front wireless charging, front seat heating, and automatic headlights. If we consider only the value of exchanging these configurations for 9,000 yuan, it is definitely worth it. However, considering the user environment of the white cat, whether these configurations are necessary or not is subjective. In fact, from a rational point of view, the low-end 360 km luxury model is already sufficient.
To improve its self-combat capability and compete with a growing number of rivals at the same level, Euler has undoubtedly put its heart into the makeover of black and white cats this time. Euler clearly does not want to lose its status as a pioneer. So, are you willing to pay for Euler’s bill this time?
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.