Tesla has lowered the price of Model 3 on its official website in China today. The starting price of the Standard Range Plus has been reduced to 235,900 yuan, which saves 15,000 yuan compared to the previous price. Tesla responded to the price adjustment by saying, “This price adjustment reflects the actual situation of cost fluctuations.”
After this price cut, the price difference between the Standard Range Plus and Performance versions of Model 3 was expanded to 104,000 yuan. We speculate that in addition to the main reason for cost reduction, another reason for this price cut may be to make way for the Long Range version of Model 3.
During the sales period of the Long Range version of Model 3 last year, its price was 309,900 yuan, without any subsidy for new energy vehicles. If Tesla plans to relaunch the Long Range version, we speculate that the selling price is likely to further drop to around 270,000 yuan.
This price cut of the Standard Range Plus will not only bring greater pressure on the electric vehicles of joint venture brands but also further erode the market of fuel cars.
🔗Source: Tesla Official
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.