Recently, Polestar announced that it will accelerate its expansion in the retail market and online.
- By the end of 2021, Polestar’s global market will increase from 9 to 18.
- By the end of 2021, Polestar’s global retail network will reach 100.
- With the expansion in the retail market and online, it is expected that the market will continue to grow in 2022.
New Retail
Currently, major brands are promoting their own new retail models. They set up their own showrooms in areas with large crowds, where customers can order cars on their phones after test driving. This is also what Polestar Space is doing. In addition, Polestar will introduce a new retail concept, Polestar Destination, in its existing Polestar Spaces. In addition to test driving, it can also handle vehicle delivery. This will be different from many new retail operations, which no longer separate test driving, ordering, and delivery.
Domestic Market
In China, Polestar currently has 15 Polestar Spaces and 51 authorized service centers. For first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, Polestar will launch more Polestar Spaces, and there will be Polestar Destinations in the future. It is expected that by the end of this year, Polestar will have 25 Polestar Spaces in operation in China.
This expansion speed is already very good for Polestar, which has only one main product, considering that SAIC Volkswagen’s ID. Store is expected to open only about 40 stores in a year and a half.
Final Thoughts
Polestar currently has only two models on sale, the Polestar 1 and the Polestar 2. The Polestar 2, as the main model, sold only 494 units last month, and is indeed a “niche” presence compared to its competitors. Polestar began to focus on high-performance electric vehicles after separating from Volvo, but why does a company with only one main product need to expand its market?
A while ago, Volvo showed its determination to transform to pure electrification at the Volvo Cars Tech Moment event, and Polestar will also become one of the key factors for Volvo to achieve its electrification transformation. We can easily see that this expansion plan is preparing for Volvo’s transformation strategy.
Information Source: Polestar Official
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.