One-Fourth – Volkswagen Brand Dominates China’s Car Market
It is easy to discover from the sales rankings of the Chinese car market that the One-Fourth – Volkswagen Brand has always dominated the top spot of total sales. Even consumers who are not familiar with the auto market know very well that “if you don’t know which car to buy, just buy Volkswagen!”
The key issue we care about is how the joint venture leader One-Fourth – Volkswagen copes with the wave of electrification transformation which is getting higher and higher.
With the development of new energy vehicle technology and the increasingly perfect supporting infrastructure, it seems that China’s new energy vehicles have rapidly entered the “demand market”. In this “demand market”, consumers need a brand-new and versatile electric vehicle.
At the age of being in the prime of life, One-Fourth – Volkswagen has brought a variety of popular models under the MEB pure electric platform, of which the large-size and high-end intelligent pure electric SUV – the ID.6 CROZZ, can be called “born for the Chinese market”. Faced with rivals such as Tesla Model Y, who has more material and strength? Let’s explore!
Technology Luxury vs. Minimalistic Style, Who is the “Dish” for Chinese People?
When new energy vehicles come to the “demand market”, it is not just excellent in one aspect, but comprehensive. Therefore, interior and exterior design has become the first step in car selection. Customers who buy pure electric SUVs are mostly younger user groups. For them, without an appearance and color that can resist and fight, they may really not be able to fit into their “criteria”.
One-Fourth – Volkswagen ID.6 CROZZ continues the design language of the ID. series family, and adopts the “light language rhythm” future design aesthetics. At the front face, it is equipped with a starry sky grille and two IQ.Light intelligent lighting systems, composed of 12 independent luminous units, which can achieve millisecond-level response. Each LED can be turned off and dimmed separately, shining brilliantly and charmingly. With the overall round and full shape, the overall exterior design of the ID.6 CROZZ can be said to embody both technology and aesthetics.
Compared with the Tesla Model Y, the overall exterior design of the ID.6 CROZZ appears much simpler. It also features a family-style design with a fully enclosed front grille, emphasizing minimalism. In fact, when it comes to purchasing a car, Chinese consumers consider exterior design as a “must-have”. Whether the appearance looks more atmospheric or the overall design is more technologically advanced are important considerations. From the exterior aspect, the ID.6 CROZZ’s exterior design is more in line with Chinese aesthetic preferences.
In terms of interior design, the ID.6 CROZZ perfectly integrates its technological feel into the car’s interior, forming an intelligent cabin. Users can also use a mobile app to interconnect and create a multi-screen interaction, providing a more immersive and digital driving experience.
On the other hand, the Tesla Model Y adopts an extremely minimalist design style, integrating all operations and displays inside the car into one large screen. Although this design makes the interior visual effects more refreshing, when it comes to discussing the technological feel, overall logic, and smoothness of operations, the ID.6 CROZZ from FAW-Volkswagen is still stronger.
Coexistence of Technology and Ceremony
Of course, the embodiment of technological feel is not limited to the design of the interior and exterior of the car, but rather the integration of overall intelligent configuration and even the full sense of ceremony brought to users by technology.
As mentioned earlier, the FAW-Volkswagen ID.6 CROZZ is equipped with the IQ.Light smart interactive light strip, which is not only “good-looking”. This lighting system enables interactive communication between the vehicle and the user through dynamic light and color changes. With dozens of animation definitions for different scenarios and the MOSC4.0 intelligent vehicle system, the ID.6 CROZZ makes technology more human, bringing FAW-Volkswagen’s unique digital and futuristic technology experience to users.
## ID.6 CROZZ – A Spacious and Technologically Advanced Electric SUV
The ID.6 CROZZ is a fully electric SUV that comes equipped with a range of smart features such as ACC 3.0 advanced adaptive cruise control, Lane Assist, wireless charging, and keyless entry. The car is the embodiment of the ID. family’s philosophy of “Technology for People” and is designed to meet the driving assistance needs of users. The IQ.Drive™ autonomous driving assistance system of the car supports full-speed range driving assistance from 0-160km/h and has a one-key activation design that makes it easier for users to operate.
Tesla Model Y – A Superior Driving Experience but Lacks Advanced Tech Features
While the Tesla Model Y offers an exceptional driving experience, its technology and features are relatively limited compared to the ID.6 CROZZ. The car’s interior tech features are somewhat unimpressive, lacking even basic features such as mobile connectivity with CarPlay and CarLife. This can be seen as a disadvantage for consumers who are looking for a technologically advanced car.
Spaciousness is Key
One of the major advantages of electric cars is their spaciousness. The ID.6 CROZZ is a roomy SUV with overall dimensions of 4891 mm1848 mm1679 mm and a wheelbase of 2965 mm. The car offers ample interior space, ensuring a comfortable and enjoyable driving experience. The Tesla Model Y has similar dimensions with 4750 mm1921 mm1624 mm and a wheelbase of 2890 mm, but is still behind the ID.6 CROZZ in terms of interior space.
It is worth mentioning that with the opening of China’s “three-child policy” on May 31st, many consumers are considering the design details of the car interior space and seat layout when purchasing a car. ID.6 CROZZ also adopts two seat layouts of 6 seats/7 seats, and the second and third rows of seats can be flattened at will, achieving arbitrary combinations of interior space. With a panoramic sunroof of 2.1 square meters, the overall interior space of the car is perfect in terms of comfort and riding experience, leaving the Model Y far behind.
Doraemon’s comment:
Overall, although Tesla Model Y leads the trend in assisted driving and electric vehicle industries, it is more a choice for consumers pursuing individualization. However, by comparison, we can see that ID.6 CROZZ born on the Volkswagen MEB pure electric platform is more worthwhile for consumers to trust in terms of space, practicality, and sense of technology. Coupled with the price range of 239,800 to 334,800 yuan after comprehensive subsidies for ID.6 CROZZ, it not only has higher overall cost performance but also higher quality, making it more likely to be favored by consumers.
With the official delivery of the FAW-Volkswagen ID.6 CROZZ on July 18th, we have seen the efforts of FAW-Volkswagen, which is now in its thirties, to usher in a new era of intelligent electric vehicles, adhere to technology leadership, quality first, and technology for people. This will inevitably make FAW-Volkswagen persist in putting user needs at the center and creating one after another electric cars that understand consumers.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.