On July 21, Volvo and Globe Auto jointly held the “Way Forward 2021·Volvo Auto Creation Tour” event.
Yuan Xiaolin, Senior Vice President of Volvo Automotive Group, President and CEO of Volvo Auto Asia-Pacific Region, Qin Peiji, President of Volvo Auto Greater China Sales Company, and Fang Xizhi, Vice President of After-Sales Service of Volvo Auto Greater China Sales Company, attended the event.
Qin Peiji, President of Volvo Auto Greater China Sales Company, summarized Volvo’s sales performance in the first half of the year. Despite the industry transformation, the impact of the epidemic, and the chip supply shortage, Volvo’s market share has remained stable and even increased. In the first half of 2020, national sales increased by 44.9% year-on-year, with 15 consecutive months of double-digit growth, and the RACHARGE series grew by 150% worldwide.
In the 2020 fiscal year, Volvo Automotive Group’s operating profit was SEK 8.5 billion (SEK 14.3 billion in 2019), and its annual turnover reached SEK 263 billion (SEK 274.1 billion in 2019). The second half of 2020 had the best profit and sales ever, with revenue of SEK 151 billion and operating profit of SEK 9.5 billion. During this period, profit increased by 8.2%, while revenue increased by 4.9%. The profit margin reached 6.3%. This indicates that Volvo Automotive has been successful in mitigating and recovering from the impact of the COVID-19 pandemic. In the second half of 2020, Volvo Auto sold a total of 391,751 vehicles, an increase of 7.4% compared to the same period in 2019, with a sizeable market share in most markets.
In 2020, Volvo Auto’s total sales in the Chinese mainland market reached 166,300 vehicles, a year-on-year increase of 7.6%, setting a new historical high and achieving the highest sales volume in a single market in the global market.
Volvo Auto’s “Six Service Promises” one-year anniversary release
The “Free Pickup and Delivery” and “Appointment Quick Maintenance” services have become the two most popular services.The “Free Pick-up and Delivery Service” is the most frequently used service by customers. Car owners can make appointments for pick-up and delivery service within 20 kilometers of a one-way trip through the Volvo world mini program, Volvo world official account, or dealer phone. As of June 2021, Volvo has provided 204,683 services to 107,306 car owners, and each customer has used the service an average of 1.9 times.
The “Fast Maintenance Service” can be completed from creating a work order to delivering the car (including car washing) within 1 hour. As of June 2021, Volvo has completed 4205 services.
Volvo is the first luxury car brand in China to propose the concept of “lifetime parts warranty”. If car owners do not change their cars, they can enjoy lifetime parts warranty by purchasing and installing original specified parts from Volvo authorized dealerships starting from July 1st, 2020.
Innovation Applications
Regarding charging, Volvo has proposed the promise of “charging everywhere and charging freely”. Volvo will provide users with charging services covering all scenarios including home, office, and travel. Home charging piles, 120 kW supercharging piles, 20 kW fast charging piles, lifelong free charging privileges, and one-click charging services have been realized.
Fang Xizhi, the vice president of after-sales service of Volvo Car Sales China, stated that in the future, Volvo will build a new ecology of technological intelligence and service (details of the above services can be found on the official website of Volvo direct sales).
By relying on the digital service platform, Volvo provides customers with services such as authentication by friends and family & mobile phone charging, charging safety firewall, smart charging map for route planning, and dynamic maps.
With the user’s authorization, Volvo can monitor the car’s status, user driving habits, and other important data in real-time through the VOC and RVDC systems, and upload millions of user data to the data center for analysis. Based on these real-time big data, problems can be discovered before the user even notices them.
When a car arrives at the dealership, dealers can use the Dealer WIFI technology to make a preliminary diagnosis of the problem, shortening the time required for troubleshooting. They can also use Realware glasses to connect the workstation with experts and diagnose difficult problems.
Information source: Official website of Volvo
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.