R Car’s Strong Product and Technological Layout Accelerate the Rewrite of the Market Pattern

In the highly-anticipated Formula E international FIA electric formula championship, the “Attack Mode” overtaking mode is highly praised by fans. After the racing car obtains the additional power advantage through the “speed-up area”, drivers can completely rely on excellent tactical strategies to defeat their opponents in one fell swoop. This imaginative gameplay pushes the excitement of the entire race to a higher level.

Stepping out of the FE arena and coming to the new energy track of electric vehicles, R Car is also accelerating the rewrite of the market pattern with its strong product and technological layout.

At the just-concluded 2021 (third) China Automobile Golden Elephant Award ceremony, the new energy version ER6 of R Car won the “Best Long-Endurance Pure Electric Sedan of the Year” award with core advantages such as 620 kilometers of ultra-long endurance, 200 kilometers fast-charging speed in 15 minutes, and 12.2 kW·h. The low energy consumption per hundred kilometers in the same level makes it a model leading the sub-segment market of pure electric sedans priced from 150,000 to 200,000 yuan. On site, Xu Tao, the Senior Director of R Car User Operations Center, received the award on behalf of R Car, demonstrating that the product upgrade of R Car has gained market recognition.

“Dark Warrior” Possessed, New Energy Version ER6 Demonstrates Its Strong “Force”

Since its launch in August last year, ER6 has won wide recognition in the market with its comprehensive product power, firing the first shot for R Car. With the continuous increase of sales, on June 21st, the new energy version ER6 of R Car triggered a new round of public opinion hotspots with the cool aura of “Dark Warrior”.

The most eye-catching design of this new “Dark Warrior” sports kit is the horizontal red and black decorative stripes on the front face, paired with the red R Car logo and the red R Car wheel hub cover on the side of the body, making the whole car look like Darth Vader in Star Wars, instantly possessing a strong “force” and outstanding sports characteristics.

Apart from the cool appearance that is hard to resist, the most attractive feature of the new dynamic version ER6 is its remarkable “martial arts” of 620 km super-long range. It is worth mentioning that this nominal range has no water injection at all, and even has some reserve: during the previous Beijing five-ring and six-ring challenge, ER6 passed nearly two hours of morning peak congestion, with a total driving distance of 630.6 km and still had 8% of battery left. Based on this real strength, ER6 is in an absolute leading position in the same level of power consumption of 12.2 kWh per hundred kilometers on the current electric vehicle circuit.

Behind this outstanding performance, R Automotive has made a lot of efforts in battery optimization: firstly, adopting a large module battery scheme, the energy density of NCM523 battery cell can reach 180 Wh/kg. It only takes 15 minutes to charge 200 km with no range anxiety. In addition, the power battery pack is designed with the highest safety level of UL-2580 and ASIL D automotive electronic and electrical, and has reached IP69K waterproof level, bringing users a comprehensive and comfortable driving experience.

In addition, the new dynamic version ER6 has upgraded the Zebra Zhixing Venus system of the whole series, which uses a higher-performance six-core processor to bring a more intelligent interaction experience. The L2-level AI Pilot intelligent driving assistance system and ALL-TIME SAFETY all-time active safety assistance system have completely dispelled the safety concerns of novices, making the new dynamic version ER6 a more suitable and cool car for young people to enjoy driving pleasure.

With the three-pronged strategy of hardcore product power, R Automotive has driven sales growth. Since its launch, the ER6 model has won a wide reputation in the market. The latest data shows that in June of this year, ER6’s delivery volume increased by 28.5% compared with the previous month, driving R Automotive’s overall delivery volume to increase by 10% for the month. What’s more exciting is that for the entire second quarter, R Automotive’s overall delivery volume increased by 52% compared to the previous quarter. This result is enough to make the entire new energy market excited!

The reason for achieving such impressive results stems from R Automotive’s strong technological foundation and extraordinary vision. In the product category alone, in the first half of this year, R Automotive has successively launched three new cars, the “world’s first 5G smart car” MARVEL R, the “intelligent new species” ES33, and the “dominant range” new dynamic version ER6, forming a three-pronged and strong posture.

In addition to the new Dynamic Edition ER6, MARVEL R, which has captured a large number of “beauty enthusiasts” with the design concept of “universal light”, is also impressive. With the highly acclaimed R Pilot 3.0 intelligent driving system, which integrates ICA high-speed intelligent cruise and Super-TJA super traffic congestion assistance function, MARVEL R brings car owners an unexpected comfortable travel experience. At the same time, the automatic parking system that knows Chinese parking spaces best and the R Safety all-time active safety assistance system are also deeply loved by young car owners. Especially in terms of intelligent interaction, with the help of the 19.4-inch central control screen, the ZebraMotion VENUS system can easily achieve functions such as voice control and smart gesture interaction, with excellent user experience.

“Intelligent new species” ES33, is a new top stream that appeared on the shoulders of the giant PP-CEM™, a high-end intelligent driving solution independently developed by R Automobile, and has powerful six-fold sensors, including lidar, vision cameras, high-precision maps, 4D imaging radar, 5G-V2X and ultrasonic radar, as if opening “the celestial eye” on the road. It is worth mentioning that among the 33 sensors installed on the entire ES33, the global first production 1550 nm Luminar lris lidar is included, which is far more advanced than the industry level. Not only that, ES33 can also be personalized “DIY” at any time, hardware can be plugged, replaced, and upgraded, software can be bought, sold, and defined, and batteries can be charged, replaced, and upgraded, which completely subverts people’s imagination of an electric car. Many advanced technologies are integrated, making ES33 a “super body” in the automotive industry.

With a hardcore product and a forward-looking industry layout, this is the secret of the sharp increase in R Automobile sales.

Comes with the “FanBoost” halo, R Automobile leads the new track of electric intelligence

We all know that besides the “Attack Mode Overtaking” in Formula E, the unusual FanBoost voting channel is also what makes it exciting and enjoyable. By voting for their favorite drivers before the race, the top three winners can receive an additional 100kJ of electric energy during the competition, giving them the chance to win the entire race, which could be regarded as an “official cheat code”.

On the R car, this “cheat code” seems to be inherent. Firstly, in the intelligent driving technology, known as the “jewel on the crown”, R car has independently developed the world’s first advanced intelligent driving solution, PP-CEM™, which became the focus of attention in the recently held 2021 World Artificial Intelligence Conference. Notably, SAIC R car has also applied for a trademark for the advanced intelligent driving solution, PP-CEM™, which has rapidly occupied the forefront of artificial intelligence technology after breaking through the key core technology of autonomous driving.

This top intelligent system, the “Six-fold Fusion Perception System,” which integrates laser radar, 4D imaging radar, 5G-V2X, high-precision maps, visual cameras, and ultrasonic radar, has brought the intelligent driving technology to a whole new level.

Dilly’s words：

In the face of the new energy automobile wave, China is presented with a broad blue ocean, as well as an excellent opportunity for Chinese brands to overtake on the international market. Now, China has been the world’s largest producer and seller of new energy automobiles for six consecutive years, occupying half of the global sales of new energy passenger vehicles. With various players entering this new blue ocean, the competition has become increasingly fierce where only the real strength can make one the winner at the end.As China’s largest and the world’s seventh largest automotive industry group, SAIC has clearly put forward the new “four modernizations” strategy of “electrification, networking, intelligentization and sharing” as early as 2014. As the pioneer of SAIC’s new electric and intelligent race track, R Motors has won great success in the past year with its profound technical accumulation, strong R&D strength and significantly leading products in the industry. Whether it is the awards won or the amazing sales growth data, they are all reflections of R Motors’ strength. Different from the new forces in car-making, with many leading advantages in technology accumulation, supply chain system, production and manufacturing, it is believed that R Motors will ultimately win the market with even more outstanding products that defy imagination in the upcoming competitive race. The future is promising.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.