Yesterday, the “ID. Day Technology Carnival and ID.6 CROZZ Delivery Night” of FAW-Volkswagen was held in Chengdu. This means that the second model of the ID. series of FAW-Volkswagen in China has been officially delivered to users and put into use.
The ID.6 CROZZ is positioned as a medium-to-large-sized pure electric SUV, with 6-seater and 7-seater versions available for customers to choose from, filling the market gap of large-sized pure electric SUVs priced from 250,000 to 300,000 yuan.
In March of this year, FAW-Volkswagen began delivering its first intelligent pure electric product, the ID.4 CROZZ. In May, the sales volume was 428 units, while the ID.4 X of SAIC Volkswagen next door sold 781 units in the same month. In May, the sales volume of ID.4 in Europe was 4,933 units. After launching the ID. series in the Chinese market, Volkswagen’s sales are still in the rising stage. Currently, Volkswagen is striving to improve user experience in addition to its products.
Supplementing energy experience, Volkswagen plays for real
When using an electric car, convenient charging can greatly enhance the user experience and reduce range anxiety. Volkswagen’s self-built CAMS is commendable in terms of both installation speed and user experience. The following are the core information we currently know about CAMS:
- CAMS’ charging stations are equipped with electronic locks. After a successful reservation on the mobile phone, only you can open it within 30 minutes. At the same time, the location of the charging station can be directly sent to Volkswagen’s in-car system. This prevents the situation of arriving at the charging station only to find that the charging slot is already full or occupied by a fuel-powered car;
- At the entrance of the charging station, clear instructions can be seen, and following the instructions will lead you to the green-tech-style charging station. The overall recognition rate is even comparable to Tesla’s Supercharger station;
- Currently, CAMS’ charging piles have two types, which are dual-gun 180 kW and dual-gun 120 kW. Even if the power stream is split, the charging power can still be guaranteed;
- Volkswagen plans to establish over 500 charging stations in 8 major electric vehicle cities in China by the end of this year. This speed is faster than that of the new forces in the industry, and can be said to be the most active among traditional automakers.
ID. officially joins new retailAs more and more automakers shift towards pure electric vehicles, Volkswagen has joined numerous new forces in adopting a new retail model for its electrified products in the Chinese market. In Shanghai, we can now see ID. showrooms in major shopping malls. Volkswagen plans to gradually weaken the 4S sales model of the ID. series to actively engage in new retail, which can better fill the marketing gap of the Volkswagen brand in the city center and bridge the gap with users. Over 40 showrooms are expected to open successively in 29 cities in the future.
Lastly
In this Volkswagen’s high-profile delivery ceremony, we can not only see the hottest celebrity lineup at present, but also witness how Volkswagen is actively driving towards electrification.
As a product, the ID. series has finally moved away from being a product that was developed under the double integral policy of the past few years to become a competitive product with marketing advantages.
Decades ago, domestic automotive brands learned from traditional automakers, and nowadays, Volkswagen is actively learning from new forces how to better serve users in the current market. Traditional automakers are beginning to exert force, which will inevitably engage in fierce competition with the new forces. Users’ concepts are gradually changing. We will wait and see how the market changes in the future.
🔗Source: FAW-Volkswagen
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.