Author: Ling Min

Einstein said, “The most powerful force in the world is not the atomic bomb, but time + compound interest.” This is similar to the current discussion of value investment, which emphasizes long-term layout and endurance. Whether you can succeed depends on your prediction of the future and your accumulation at present.

The new energy vehicle industry is undoubtedly a value investment. But after the industry matures, the market is also accelerating its reshuffle, and brand concentration is also getting higher and higher. It becomes more and more difficult to stand out.

Facing this “Red Sea,” Changan New Energy not only stood out, but also became the leader of the moment. Recently, Changan New Energy officially announced its sales in May. The data shows that Changan New Energy delivered more than 10,000 new cars in May, reaching 10,018, a year-on-year increase of 1,351%. It is worth mentioning that in the first five months of this year, Changan New Energy’s cumulative sales have reached 27,753 vehicles, exceeding last year’s full-year sales.

Changan New Energy’s significant increase in sales is inseparable from the launch of its A00-class new energy car, the Benben E-Star national version. In December last year, in the 17 hours of pre-sales of the Benben E-Star national version, the orders exceeded 2,000 units, and its explosive potential had already been revealed.

This car is also an important product of Changan New Energy’s continuous implementation of the “Shangri-La” plan. In the continuous practice of new energy strategies, Changan New Energy has matured. In the repeated consideration of products and marketing, Changan New Energy is moving from thick accumulation to continuous outbreak.

The Most A-Class Car-like A00-Class

For China’s diverse travel situation, A00-class cars are in demand. A research report from Caitong Securities pointed out that the daily travel distance of urban residents in our country is within 30 kilometers, and the commuting distance of medium and large cities is also within 60 kilometers, and the demand for short- and medium-distance travel is huge.

Under this trend, many companies have laid out A00-class cars. Previously, many people still had the impression that this type of car was just a tool for picking up children and buying groceries, and had no significant advantages. From another perspective, it also shows that if you want to become popular in the “basic demand” market, you need to pay more attention to hard indicators such as appearance, space, cost of use, and safety.

The Benben E-Star National Edition has overturned this stereotype after years of user research and product development.# BenBen E-Star National Version: Driving the Future, Enjoying the Present

The BenBen E-Star National Version offers a driving experience that traditional modes of transportation cannot match. Despite being classified as an A00-level vehicle, its dimensions are far from diminutive, boasting a length of 3730 mm and a wheelbase of 2410 mm. With its true five-door and five-seater layout, the E-Star National Version offers a spacious and comfortable ride, easily accommodating a 180 cm tall passenger in the backseat. Furthermore, the backseat supports a 4/6 ratio folding configuration, providing ample space for luggage or outdoor equipment.

In terms of performance, the E-Star National Version is a leader in its class, surpassing competitors in areas such as range and handling. With a comprehensive range of 301 km, this vehicle satisfies a week’s worth of commuting needs on just one charge. And with its fast charging feature, it only takes 30 minutes to reach 80% charge from 30%.

The E-Star National Version’s power performance can even rival that of some A-class gasoline cars. With an electric motor controller, motor, and gearbox high-performance three-in-one integrated electric drive system, this vehicle achieves a maximum output power of 55 kW and peak torque of 170 N·m. Its 0-50 km/h acceleration takes just 4.9 seconds, and it can reach a top speed of 125 km/h when switched to Sport mode. Coupled with its excellent chassis tuning, the E-Star National Version is powerful enough to tackle uphill climbs, underground parking, and mountainous terrain with ease.

Of course, as a new energy vehicle, the most important factor is its safety. The E-Star National Version’s battery pack has IP68 waterproof and dustproof capabilities, with a robust shell and frame structure that provides stronger impact resistance. Additionally, its battery management function allows consumers to monitor the status of the battery throughout its lifecycle.

Sweetness Overload: Introducing the Happy Planet for Youngsters

Nowadays, young people seem to be always feeling down and negative, living a life of apathy and lethargy. But behind this negative aura lies their desire for a more meaningful and enjoyable life – one that brings more positive feedback and happiness from the outside world.

What is the Happy Planet? Let Changan New Energy show you the way.Behind the sharp increase in sales of Changan New Energy lies its continuous innovation in marketing. In May, Changan New Energy created a mysterious giant donut display with the theme of “E-Star National Edition Donut.” E-Star National Edition, drawing color inspiration from donuts, released five new color schemes: rum cherry, cheese strawberry, almond vanilla, lemon sea salt, and rich matcha.

Although we know it’s a car, hearing these names makes our mouths water.

Color is the first element of people’s perception of things. Among young people nowadays, these macaron and Morandi colors are popular. The five colors of E-Star National Edition, themed in sweet, cute, healing, energetic, and forest series, perfectly fit the aesthetic of young people today. This makes the appearance of this model distinctly different from other A00-class cars, and with its sweet and cool looks, more and more fashionable and individualistic young people are making purchases.

Not only was the event site bustling, but the author also saw young people posting photos on Weibo and Little Red Book with tags like “E-Star donut makeup look”, showing the popularity and recognition of the event.

In a series of cross-border promotional events, from “National Transportation Brother 1” to “National Transportation Trendy Product,” E-Star National Edition is a big step for Changan New Energy’s marketing innovation. Although it is a traditional automotive enterprise, Changan Automobile is eager to break through its own comfort zone. Under self-driving, Changan New Energy is also growing increasingly non-linear with a series of cross-border promotional events.

Next: It’s Time to Expand Our Horizons

The success of E-Star National Edition is just a microcosm of Changan New Energy’s steady progress.

Zhang Lei, founder of Gao Ling Capital, said that we should “Think big Think long.” For enterprises, only by adhering to the long-termism can we iterate faster. Only by continuously innovating can we reshape the enterprise’s dynamic moat and bring consumers products that are more in line with their daily needs and emotional connections.

Since its establishment, Changan New Energy has invested more than 10% of its annual R&D expenditures in sales revenue. It has built a new energy-specific R&D system and three new process systems: product development process, new technology development process, and testing and verification system. It has also developed key technologies and corresponding capabilities such as pure electric vehicle platforms, new energy thermal management systems, and chassis electrification.The accumulation and breakthrough of these core technologies have also become the cornerstone of Changan Automobile’s comprehensive efforts in the field of new energy. Next, the automotive industry is undoubtedly the battleground for electrification and digital intelligence. With a deep insight into the industry, Changan New Energy has already made good plans for the future.

In addition, Changan is also accelerating the promotion of “Beidou Tianshu” 2.0, achieving 1-2 leading intelligent scene first applications each year, and achieving the listing of L4-level intelligent connected vehicles next year. Under this series of operations, Changan New Energy will create “reachable” digital electric vehicle products for consumers, and ultimately become a “popularizer of digital electric vehicles”.

Flowing water vies with every other, and all pour incessantly forth. The road to Changan’s new energy vehicle sales breaking 10,000 is just the beginning, and we believe that its future performance will also be impressive, providing users with more travel options in various scenarios.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.