On May 17th, GEEK official social media announced the final results of the ZEEKR 001 steering wheel design activity vote, which was released on May 4th. The result showed that the most popular design direction for the steering wheel was “Bright Dawn”, and it will be further optimized in this style in the future.
Previously, the steering wheel of the GEEK 001 has always been criticized, and many people said that the design of the steering wheel of the car was indescribable.
There were three proposals for public solicitation of opinions this time: “Minimalist Technology”, “Sport Texture,” and “Bright Dawn.”
GEEK allowed users to participate in the voting and decided the design direction of the steering wheel from the user’s perspective. It will continue to be optimized and absorb various opinions. Compared with the conceptual picture, in the “Bright Dawn” scheme, the pattern in the middle of the steering wheel was changed from English letters to the GEEK logo, and decorated with a chrome trim strip, paying more attention to details.
As the first model of GEEK, a high-end pure electric brand under the Geely umbrella, the release of 001 has attracted high attention.
At the brand release conference on April 15th, GEEK 001 also started pre-booking, with a price range of 2.81 million yuan to 3.6 million yuan (after national subsidies for retail prices). It includes a total of three models: WE edition, YOU edition, and ME edition, and delivery is scheduled to begin in October 2021.
While having high configuration, GEEK 001 is indeed a “price butcher”. After the launch of pre-booking, the market was hot. On the night of the 15th, the number of small orders for GEEK 001 had exceeded 210,000, and the proportion of people who chose the top configuration accounted for 51% of the total orders, and 70% of users chose the induction automatic door package.
GEEK is a good player for Geely to enter the domestic new energy vehicle market positively, and its high cost performance and high-performance handling make it highly likely to continue to sell well.🔗Information Source: weibo
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.