On May 6th, 2021, NIO released its Norway strategy and officially entered the Norwegian market. This is NIO’s first overseas market. In Norway, NIO will build a community centered around cars, including services, digitalization, and lifestyles.
In terms of vehicles, NIO’s first car model in Norway will be the ES8, which will be delivered in September. NIO’s first service and delivery center in Norway will also open in Oslo. NIO’s flagship sedan, the ET7, will enter the Norwegian market next year.
In terms of sales and service networks, NIO will also adopt a direct sales model. The first NIO House outside of China will open in Q3 this year in the central business district of Karl Johans Gate in Oslo. Next year, four NIO Spaces will be built in Bergen, Stavanger, Trondheim, and Kristiansand, with after-sales service covering all of Norway. NIO’s mobile service and door-to-door delivery service will also be implemented in the Norwegian market.
In terms of power supplementation, the European version of the charging map and the first batch of four second-generation battery swap stations in Oslo will be put into operation this year. In 2022, NIO will build battery swap stations in the aforementioned five Norwegian cities.
In terms of community, the European version of the NIO App will be launched in Q3 this year. NIO’s original lifestyle brand, NIO Life, will also be launched in Norway, and a Norwegian-themed series of products co-created with local artists Anette Moi and Sandra Blikaas will be released simultaneously in China.
In terms of user co-creation, NIO is now recruiting a “User Advisory Board” in Norway, encouraging Norwegian users to provide suggestions to help improve NIO’s products and services.
Marius Hayler, NIO Norway’s General Manager, said, “NIO is about to enter the Norwegian market, creating a pleasant way of life for Norwegian users, and building a community based on cars to share happiness and achieve growth together.” Li Bin added, “Since its inception, NIO has been committed to becoming a global brand, providing good products and services to users around the world. We chose Norway as our first market outside of China not only because Norway is the most EV-friendly country, but also because Norway’s culture of loving the environment and pursuing innovation is very similar to NIO’s vision.”
Source: NIO
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.