Jay Chou endorsing a car brand, and a few words I want to say on this hot topic

Some people, upon seeing Jay Chou endorse a car brand, try to stir up trouble by bringing up his past controversies as if they are representative of Jay’s current endorsement.

As a longtime fan who has bought Jay Chou’s cassette tapes for over a decade, I must speak up.

Jay Chou’s past endorsements, like Xiangpiaopiao milk tea, Yadea electric bikes, and Tissot watches, although they span different industries and consumer levels, are all products that are worthy of trying and living up to their names. The occasional controversy is merely incidental and cannot represent Jay Chou’s overall level of endorsement.

Regarding Jay Chou’s current endorsement, it’s for the “world’s first 5G intelligent car,” MARVEL R, produced by SAIC Motor R Automotive!

Yes, that’s the R automobile that frequently appeared in the news recently.

Who is R Automobile, and what did R-TECH High-Energy Intelligence Body say?

R Automobile is a brand-new pure electric intelligent brand created by SAIC passenger car based on its own independent R&D strength, and its vision is quite lofty, called “redeeming imagination with technology.”

At this year’s R brand co-creation ecosystem conference in March, R Automobile announced its own technology brand, which is pretty hardcore. The brand doesn’t yet have a Chinese name, but the technology brand is called “R-TECH High-Energy Intelligence Body.”

To summarize this technology brand in one sentence, it hopes that in the future, R Automobile’s products can be “hardware pluggable and upgradable, software buyable and definable, and batteries rechargeable and upgradable,” which is similar to what some top-notch new car brands are doing.

By the way, at that conference, based on R-TECH, the first car of ES33 also debuted. Its appearance is similar to that of a coupe-style SUV, or more accurately, an “SUV-style coupe,” with a radical style, smooth lines, and high recognition.

The ultra strong perception ability for autonomous driving of ES33, developed by SAIC R Automobile for matching the appearance of Pioneer, is the high-end Intelligent Driving Solution PP-CEM that is fully self-researched, including a “Six-Integrated Perception System” that is all-weather, all-scenario, ultra-long distance and multi-dimensional. The entire car is equipped with 33 sensors, including 12 ultrasonic sensors, 12 ultra-high-definition cameras, 2 4D imaging radars, 6 long-range LiDARs, and one 1550-nanometer Luminar lris LiDAR that is the world’s first mass-produced.

Speaking of the hardware level, I think the Saic R Automobile’s intelligent driving solution has more strength and higher confidence compared to the mainstream solution that only relies on vision as the main way of perception, and uses mmW radar as assistance, with carrying the latest hardware represented by the NVIDIA Orin computing platform, the high-performance Luminar Iris LiDAR and the Continental 4D imaging radar.

As for the user experience, the boss of R Automobile made an analogy at the press conference, saying that a can of coke in hand can be recognized by ES33 at 140 meters away, and distinguish whether it is an obstacle and whether it needs to be avoided. If this example could come true, the autonomous driving ability of ES33 cannot be underestimated.

In addition to intelligent driving, “R-TECH High-Energy Intelligent Cabin” also tells the story of the user’s car experience ecology, relying on the SOA cloud management full-stack software platform of SAIC Lingbu. In terms of hardware, based on centralized electronic and electrical architecture, the domain control module of the entire vehicle’s bottom can be decoupled in software and hardware, achieving service atomization, connecting the entire vehicle’s hardware functions, and providing application ecology based on the SOA developer platform at the software level, fully invoking the entire vehicle’s hardware, and creating a scenario-based car experience.

Compared with the manufacturers’ self-built platforms that are working alone, this SOA cloud platform dominated by suppliers has a better scale foundation, which is more likely to bring users a more prosperous ecological experience. Based on this software platform, R Automobile further proposed the concept of AIoT intelligent hardware plug and play, hoping to upgrade the car like playing Lego by expanding and upgrading the vehicle-mounted hardware, and bring unprecedented hardware upgrade experience to the intelligent car.

At the same time, on ES33, R Automobile hopes to return the initiative of defining intelligent cabin function scenarios to users, with the assistance of intelligent engine providing personalized, customized subscription services, truly achieving intelligent experience of “Thousands of People, Thousands of Cars, Thousands of Faces” centered on individual users.This all-around intelligent experience is expected to be launched and delivered in the second half of 2022. However, if you can’t wait for the ES33, don’t forget the product endorsed by Jay Chou, which also has a global debut concept of intelligent pure electric SUV and the world’s first 5G car – Marvel R.

The new concept of new car manufacturing changes too fast, but Marvel R is the 5G debutant

If ES33’s LIDAR and NVIDIA Orin are R Car’s bottom line prepared to cope with the surging wave of new car products in the next two years, then the Marvel R endorsed by Jay Chou is R Car’s best attacking weapon in its hands, with its 5G concept, intelligent cabin, intelligent driving experience, and three-electric power system all highlights.

Firstly, the 5G concept. After the official commercialization of 5G in China, many car manufacturers have started to use the 5G concept to tell the story of future car machines and intelligent driving. Marvel R cannot wait that long. It directly got the 5G license to become the first batch of truly roadworthy 5G cars.

Based on the 5G network, Marvel R adopts a triple perception system of visual perception + radar perception + 5G V2X. With 11 visual perception hardware and two powerful chips provided by MobileyeEyeQ4H and Huawei 5G Balong 5000 respectively, it provides ample space for the continuous upgrade and iteration of software experience. Based on 5G’s V2X, Marvel R has more functions, such as intelligent deceleration on bends, parking and starting guidance, traffic intersection conflict avoidance reminders, and speed guidance, on the basis of the supporting conditions of the basic settings.

In terms of the intelligent cabin experience, Marvel R supports functions such as intelligent deceleration on bends, parking and starting guidance, traffic intersection conflict avoidance reminders, and speed guidance. It is also the first product to land with voice-controlled driving. Users can use commonly used phrases like “follow closer”, “go further away”, “go faster”, etc. to control the cruising distance and speed.

Will such cutting-edge technology be expensive? Not really. In terms of configuration features and endurance performance at the same price range, Marvel R can also compete head-on with the products of some joint venture brands’ pure electric platforms such as the I. series.

Powered by the Hair-pin permanent magnet synchronous motor, the standard endurance version of NEDC with a starting price of less than 220,000 can achieve a range of 505 kilometers. At the same time, its acceleration performance per 100 kilometers is even faster than ID.4, which also offers a range of more than 500 kilometers at a price of less than 220,000.

If you pursue higher performance, you can choose to upgrade the vehicle with the Surging Performance Package, which includes powerful upgrades of a three-motor all-wheel-drive system, and the official 0-100 km/h acceleration time can reach 4.8 seconds. After choosing the Surging Performance Package, you can have this outstanding performance for less than 260,000 CNY.

Moreover, Marvel R’s 12.3-inch full virtual LCD instrument panel can provide MR hybrid virtual reality intelligent assistance system and AR real-time driving assistance system. In terms of navigation experience, it is first-class. The Pro version with a starting price lower than 240,000 CNY can provide this experience.

In addition, the 5G debut function mentioned earlier can be obtained for a minimum of 270,000 CNY by choosing the R Pilot intelligent driving growth package. This package includes a series of intelligent driving assistance functions such as Super.TJA super traffic congestion assistance, visual fusion full-automatic parking, one-button remote intelligent summoning, AlC intelligent lane change assistance, and navigation assistance.

After saying all this, do you want to know how Jay Chou endorses Marvel R?

In my opinion, this time, Jay Chou made the right choice.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.