Hybrid Macciato, a new strategy from WEY.

On April 20th, WEY brand officially launched its first intelligent hybrid DHT model, Mocha, to global consumers. Qiao Xinyu, the marketing deputy general manager of WEY brand, expressed confidence in their intelligent hybrid DHT technology compared to “Liang Tian’s” hybrid technology.

Mocha and Railway

Following Mocha and Latte, Mocha, as the first intelligent hybrid DHT model, made its debut at the Shanghai Auto Show.

Interior Design

The interior layout of Mocha is reasonable, with an ultra-large panoramic sunroof and an infinity-branded audio system with built-in 12 speakers. Mocha also features 14.6-inch touch LCD display, 9.2-inch full-color digital virtual instrument panel, W-HUD head-up display system, high-definition streaming media rearview mirror four-screen linkage technology, and AI facial recognition to achieve personalized settings, fatigue/distraction monitoring, and other functions.

Hybrid Technology

Mocha is equipped with a “1.5 L + DHT100” power assembly, which is intelligent switching between various working modes such as pure electric, hybrid, series connection drive, energy recovery, and idle stop. In conjunction with the pioneering two-speed gearbox and intelligent algorithm, it features “fast, smooth, quiet, and economical” in the full-speed domain and all scenarios.

Mocha has an acceleration time of 0-100 km/h in 8.5 seconds, with a range of more than 1,100 kilometers and a fuel consumption of 4.7 L per 100 kilometers.

Conclusion

WEY brand has been established for the fourth year, and through the hybrid strategy of WEY brand and the latest hybrid Mocha, it seems that WEY has found the most suitable high-end differentiated positioning in the group, which is hybrid.

Source: WEY

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.