Mercedes-Benz’s “Mercedes-EQ Night” at the Shanghai International Auto Show

Every time there is an A-level auto show, Mercedes-Benz always has a grand “Night” for the release of its new vehicles, which is particularly attractive to the media. Only Mercedes can play to perfection, bringing forth incredible and indescribable releases of new cars.

On the eve of this year’s Shanghai International Auto Show, Mercedes-Benz initiated a grand “Mercedes-EQ Night” and launched three heavyweight new energy vehicles, including the first pure electric flagship model EQS, the new pure electric SUV EQA, and the new pure electric SUV EQB.

EQS: Taking electric luxury to the extreme

The all-new EQS is Mercedes-Benz’s first pure electric car, built on the EVA electric vehicle platform. At this year’s Shanghai Auto Show, they unveiled the EQS 450+ and EQS 580 4MATIC+ models. The exterior design features the EQ family’s signature “Star in Shadow” closed grille design, which can be replaced by the “Starry Sky” grille design with a star pattern. It also features a brand-new intelligent digital lighting system that looks refined and elegant.

The new EQS measures over 5.2 meters in length, with a wheelbase of over 3.2 meters. The body uses a slender “bow” design, combined with seamless design of the hood, wheel arches, and sloping roofline, giving the car a full sense of motion. It is worth mentioning that the EQS has a drag coefficient as low as 0.20, leading the luxury production vehicles in China.

The all-new EQS has a MBUX hyperscreen that is up to 141 cm long and comprises of three curved screens that fit seamlessly together. It is equipped with the MBUX Hyperscreen system, achieving the ultimate human-machine interaction and demonstrating technological flair. At the same time, the car is also equipped with new electric comfort doors, three personalized soundscapes, three customized “comfort” functions, comprehensive intelligent driving assistance, as well as L3-level autonomous driving assistance that will be made available in the near future, bringing a completely new driving experience.

The all-new EQS will be equipped with a permanent magnet synchronous motor and offer multiple power versions, with a maximum power of 385 kW (AMG version can reach a maximum power of 470 kW) and a peak torque of 855 N·m, providing dynamic power to meet the needs of customers pursuing performance. The EQS battery capacity can reach up to 107.8 kWh, and the longest range under CLTC testing conditions can reach 800 km.

EQA: Quality “Made by BBAC”

The all-new EQA is Mercedes-Benz’s second pure electric vehicle produced in China, following the “Made by BBAC, Quality for the World” strategy. Positioned as a compact SUV, it will be produced by Beijing Benz within the year. The new EQA has a design similar to the fuel version GLA, with adjustments made for electrification details. The appearance features the signature “Star Pattern” grille design and star emblem shield of the Mercedes-EQ family, complemented by the exclusive “Electric Blue Light” LED strip, truly showcasing the “Electric Era” on the EQA.

The all-new EQA adopts a dual LCD screen design for the instrument panel and center console, leading the same class in terms of design. Four different style modes are provided for selection, lifting the driving experience to a new level. At the same time, it is equipped with L2 level intelligent driving assistance system and matched with the well-known domestic Amap navigation system.

The all-new EQA has a battery capacity of 70.5 kWh, and the longest range under CLTC testing conditions can exceed 500 km.

EQB: Large Space to Accommodate 7 People Traveling Together.# Introduction

The all-new EQB made its global debut in China, positioned as a compact SUV that caters to the Chinese consumer market. With a wheelbase of 2829 mm, it boasts a 7-seater design that brings a better travel experience for Chinese families.

Built on the same MFA II platform as the gasoline GLB, the EQB shares similar exterior design with the GLB but features detailed adjustments to electrification elements. The grille has been redesigned to appear sportier.

The EQB is equipped with leading-edge dual 10.25-inch high-definition dual displays and matched with rich L2 level intelligent driving assistance systems that cover a wide range of scenarios, such as high-speed following, lane departure warning, active braking, and intelligent parking. Of course, it is also equipped with the well-known high-precision navigation system from Amap. It’s worth mentioning that Mercedes-EQ is the first luxury brand that integrates the mass-produced vehicle system with Amap’s AutoSDK.

The EQB 350 4MATIC model is the first version launched, which delivers a maximum power of 215 kW and can drive up to 500 km under the CLTC test cycle.

Editor’s Note:

Mercedes-Benz has achieved great success with its three EQ vehicles by promoting pure electric technology. Differentiated sales strategies are employed to serve different consumer groups, preparing for a full transformation into the new era of electric vehicles and a new catering adjustment for the Chinese market. As a century-old car brand, Mercedes-Benz is now moving into the new energy EV market and has stepped up with a ” royal flush” in high-end products. These three vehicles not only embody the wisdom of Mercedes-Benz but also represent a revolution of innovation and change. With its expanding luxury customer base, strong brand appeal, and product firepower, we believe that Mercedes-Benz, a leader in luxury car manufacturing in China, has a bright future. Mercedes-Benz is here for you and the world.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.