Author: Dolijun

With the development of the economy, people’s living conditions are getting better and better. With the improvement of living standards, people’s consumption habits become more casual. Nowadays, the consumer group in the car market is getting younger and younger. As the saying goes, no personalization, no youth, for young people who pursue fashion and individuality, they will put fashion trend and personalized elements in the first place when purchasing a car. If we are going to talk about which car company “knows the consumption psychology of the Chinese people the best,” we have to mention Wuling. Whatever the people need, Wuling will make it! Now, the people need a small, good-looking, cheap, and pure electric car, and Wuling will fulfill this wish for you.

On April 8th, SAIC-GM-Wuling officially announced that the Hongguang MINIEV Macaron had been launched for sale, divided into fashionable and luxurious versions, with official guide prices of 37,600 yuan and 43,600 yuan respectively. The new car is positioned as a micro electric vehicle, and the size of the body is 2920 mm/1493 mm/1621 mm in length, width, and height respectively, and the wheelbase is 1940 mm. This time, the Macaron has been refined in terms of appearance and interior decoration, offering three colors and standard driver’s safety airbag, and the NEDC comprehensive range is still 120 kilometers and 170 kilometers.

Order Proof Indicates Popularity

Let’s talk about how popular this small car is. In the 14 days of pre-ordering, the cumulative orders of the Hongguang MINIEV Macaron exceeded 36,000, and in the 24 hours of pre-sale, orders exceeded an amazing 10,000, redefining the “people’s commute car”. At the same time, the sales of the Hongguang MINIEV in March reached 39,745 vehicles, always among the top in the new energy vehicle field.

Exclusive Customized Colors Indicate Identity

Let’s take a look at the special features of the Hongguang MINIEV Macaron. The upgrade of the Macaron model launched this time includes the exterior and interior decorations. First of all, let’s take a look at the exterior decoration. In contrast to the plain white ordinary reflective bowl with halogen source headlight used previously, the new headlight of the Macaron has a smoked black effect and added LED daytime running lights. Although the high and low beam is still halogen, the lens has been added, and although the adjustment of the entire front face is only the headlight, the visual effect improvement is still very significant. The body parts on the side have no changes in shape, the length, width, and height are still 2920/1493/1621 mm, and the wheelbase is 1940 mm. Compared with the ordinary version, the adjusted part is also reflected in the decorative details. The Macaron model provides dual-color painting on the exterior, with the letter logo of Macaron on the left side of the body at the C position.### Interior Details Upgraded, Safety and Entertainment Features Enhanced

Entering the interior of the Hongguang MINIEV Macaron, the overall style is not different from the previous models, but many colors matching the exterior have been added to the details. For example, the car we photographed is white and peach pink, so you can see pink decorations on the center console, door panels, and seats, highlighting the overall fresh feeling. This lovely and sweet color scheme is quite attractive to young girls.

In addition to the upgrades in appearance and interior, the new car has also been optimized in safety, which is a concern for consumers. The Hongguang MINIEV Macaron adopts a cage-type high-strength body structure design with over 57% of the body made of high-strength steel. It is also standard with driver’s safety airbags and equipped with functions such as tire pressure monitoring, ABS+EBD, and low-speed pedestrian warning system. It is worth mentioning that compared with the ordinary version, it adds a reversing image, Bluetooth phone, all-driver safety airbags, and the main driver’s makeup mirror. The front USB interface has increased to 2, and the back seat backrest changes from a whole style to a more practical 5/5 foldable style.

Duoli Jun says:

“What the people need, Wuling makes,” Wuling has perfectly integrated the wonderful color and trendy culture into the brand new Hongguang MINIEV Macaron. Its affordable price, exclusive license plate for new energy vehicles, and Wuling’s brand influence have attracted many consumers. With the new car officially launched, we believe that this MINIEV Macaron with the “trendy and fun” label will win the hearts of more young consumers and form a beautiful scenery on the roads of more cities.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.