Author: He Yan
Cats are renowned for their beauty and mystique, with personalities akin to women – gentle yet resilient, spontaneous yet elegant.
Poet Charles Baudelaire wrote a poem titled “The Cat” in his work “The Flowers of Evil,” which includes the following lines:
“Come, my beautiful cat, to my amorous heart;
Keep your claws in, and let me sink into your eyes
That have the softness of metal and shine like jewels.”
Throughout literary works past and present, cats are often used to represent groups of women, particularly those with assertive personalities and great charm.
Like cats, these women live life on their own terms, defying traditional definitions. Yet they have the courage to take responsibility, without going too far to please others, nor being unreasonable in their expectations. They always stand by their principles and boundaries, following their own lifestyle, and every move they make is eye-catching and irresistible.
The Great Wall ORA brand focuses on the intricate connection between “women and cats” and has named various models after black cats, white cats and nice cats.
On March 20th, ORA announced that its brand positioning was “a car brand that loves women more,” causing widespread attention from the industry, society, and women in particular.
On March 23rd, located near the beach and palm trees at 18 degrees north latitude in Wanning, Hainan, ORA presented its masterpieces “Nice Cat” and had female customers and media personnel come together, experiencing the charm of Nice Cat.
Nice Cat = Beautiful Cat
Following Black Cat and White Cat, the release of ORA’s “Nice Cat” was met with immediate popularity despite ongoing ramp-up of production capacity. A car owner who ordered the Athena version of Nice Cat told “Auto Review,” “I was immediately attracted to the stylish design of Nice Cat since its launch in November last year. I have been eagerly waiting for my Nice Cat and finally got it at the end of March.”
Yu Fei, marketing director of ORA, also said in a subsequent interview that, although Nice Cat is still ramping up production capacity and sales capacity cannot yet reflect the model’s impact on ORA, the number of car owners who have ordered Nice Cat has been steadily climbing, with nearly 70% of the user base being women.
Despite the bottleneck in production capacity, Nice Cat has become very popular thanks to its “beautiful appearance.”
Public information shows that the Eura Good Cat was personally designed by former Porsche designer Mr. Amon Delta, inspired by the 1960s people’s crazy ideas about space, inheriting the retro style of early cars, and also taking into account the beauty of future technology. In this “looks first” era, the Eura Good Cat has the “superpower” to instantly capture people’s hearts.
The front face of the Eura Good Cat adopts a closed design, matched with fully LED extremely amazing retro cat eye lights, integrating LED high and low beam headlights as well as LED daytime running lights, and also has turn signal light function, which is extremely ornamental and practical at the same time.
The front headlights and fenders of the Eura Good Cat inherit the classic elements of Porsche, and the overall shape of the car is smooth and round, similar to MINI and Beetle in appearance, conveying a light luxury and playful tone, which has unique attraction for female users who like design style and fashionable youth.
The design on the side of the car is mostly created with retro free curves, outlining the dynamic and flexible cat body, fully demonstrating the sense of movement. The rear windshield is embedded with taillights, integrating a welcome flow function, and when lit up, it is like a time arrow shuttle, full of vitality. The high-recognized wheel hub styling is combined with a mechanical gear-style pattern, which is extremely future-retro.
In addition to its good looks, the Eura Good Cat also provides multiple colors for users to choose from. Ragdoll white, big orange gold, universal rice, high-heeled red, blue wave ten thousand, wise brown, forgiveness green, and Siamese black are the eight most popular color schemes nowadays, fully satisfying women’s preference for colors and highlighting the new generation of women’s pursuit of beauty.
Moreover, the interior of the Eura Good Cat is also quite exquisite, winning the favor of female groups. The liquid crystal instrument panel and central control screen form a dual-link screen design, matched with bold color collision design, retro and high-grade. The metal lever inside the ventilation outlet and the air conditioning control area are equipped with chrome plating decoration, which enhances the exquisite feeling in the details.
The seats are made of delicate leather, with diamond-stitched retro stripe design, and have electric memory adjustment, heating and massage functions. The entire car interior is designed and manufactured with green and environmentally friendly materials and processes, strictly controlling the secondary pollution of parts production and warehousing and transportation processes, and maximizing the reduction of the volatile organic compound (VOC) content in the car, eliminating potential concerns of female users.
Good Cat + Platform = Intelligent Cat
The Eura Good Cat is built on the Lemon platform + Coffee intelligent ecosystem, and is a pure electric architecture that can grow, integrating a brand-new electronic and electrical functional architecture, user-oriented software and hardware interaction logic, and a luxurious retro-futuristic interior design of Retro-Futurism™, combining intelligent driving and comfortable riding into one.Translate the following Markdown Chinese text into English Markdown text, in a professional way, keeping the HTML tags inside Markdown and output the result.
One-key can activate the cockpit cleaning function, and can also remotely control the vehicle for cabin cleaning through the “Ora Ora” mobile app. The air conditioner opens the outer circulation to achieve the exchange function inside the car, and you can enjoy fresh air as soon as you get on the car. It is suitable for special female groups such as pregnant women.
The whole car is equipped with 4 high-definition cameras and 12 high-precision ultrasonic radar probes to monitor the vehicle’s condition in real-time, making parking easy to operate and easy to see. The parking assist system with memory and self-learning functions achieves autonomous parking, making it easier to park.
The fusion of ultrasonic sensors and panoramic surround, as well as neural network learning algorithms, can effectively detect vehicles and obstacles, search for lined parking spaces, recognize objects such as internal locks and no parking signs in parking spaces, and automatically complete parking trajectory planning.
Moreover, Ora AI also memorizes and learns commonly used parking spaces and driving routes through visual SLAM and high-precision ultrasonic radar, and builds its own area map. When the user drives to the vicinity of the start position of the stored path, they can activate the memory parking function to automatically park the vehicle in place. When the vehicle is parked in the parking space, the user can summon the vehicle to drive out of the parking space. Automatic parking provides more convenience for novice users.
During the test drive, the vehicle can automatically complete parking on the horizontal slope without steering, throttle and brake. The process is convenient and smooth.
What’s more, users can also remotely activate the front and interior cameras of the vehicle through the mobile app, and view the surrounding images in real-time to understand the vehicle’s surrounding status in real-time, ensuring the safety of female users.
Ora + Customization = Customized Ora
The Ora Ora has the longest range of 500 km in its class, effectively solving users’ mileage anxiety. The normal version has a 50 km acceleration time of only 3.8 seconds, with a fast response, allowing users to enjoy speed and passion.
In terms of charging, users can choose fast charging, which only takes 30 minutes from 30% to 80%, 45 minutes from 0% to 80%, and only 85 minutes from 0% to 100% for daily slow charging. In case of emergency, it can be fast charged for 100 km in 12 minutes, which guarantees timeliness.
In addition, the customization mode makes users love Ora even more.
The Ora Ora is equipped with a personalized custom driving mode, and users can adjust the driving mode according to personal preferences. The 5 driving-related options can linearly adjust and switch the energy recovery intensity, vehicle speed limit, air conditioning power limit, and acceleration foot sensitivity, and more personalized choices also meet more driving needs.
“Cat-style Comfort” Intelligent cabin equipped with ORASmart-café intelligent human-machine interaction system, not only satisfies multi-scene voice interaction functions, but also virtualizes a butler cat waiter, with intimate “Owner Mode,” creating a unique sense of ceremony. Without the cumbersome login process, Euler Cat can recognize the female main character through the camera on the A-pillar, automatically adjust driving information, driving evaluation, seat position, rearview mirror angle, and play exclusive music, automatically adjust the air conditioner temperature, and more.
The in-vehicle system integrates facial recognition, voiceprint recognition, and speech recognition to achieve personalized person-car interaction based on identity ID. After the vehicle recognizes the driver and passengers, it can automatically load personalized presets. Voice interaction supports multiple human voice packages, can be awakened at once, multi-round interaction, and topics can be continuous or freely switched.
In addition, the system can also control functions such as audio and video entertainment, map navigation, window switch, air conditioning, and seat massage heating. While achieving a smarter and more convenient driving experience, it improves driving safety.
The intelligent partner carried by the car — Euler Cat’s virtual animated image, not only can achieve voice car control function, but also can realize timely Q&A and interruptions, and can replace awakening words according to preferences to enjoy exclusive awakening experience, which is the indispensable “friend” for female drivers.
The car owners who ordered the Good Cat Athena version said: “After the test drive, I feel that the cost performance of the Good Cat is very high and the driving experience is very comfortable, which meets the driving needs of female users.”
Final thoughts
After the test drive, the media gave high praise to Good Cat, considering it as “the most popular model for Miss”, “the most intelligent model”, and “the most cost-effective model” in the 100,000 to 150,000 yuan level. “Good Cat’s arrival is expected to break the current situation where joint venture compact fuel cars dominate the 100,000 to 150,000 yuan level and fulfill its promise of re-creating classics for all new generation people!”
Women have become an indispensable “she strength” in the Chinese auto market. Not only are there excellent women in the leadership of car manufacturers, such as Zhang Aiqun, deputy general manager of Geely, and Wang Fengying, president of Great Wall Motor, but also the proportion of female car owners in China has increased significantly by 2020, and the growth rate is faster than that of male car owners.
At the beginning of the birth of the Euler brand, it integrated the DNA of “more love for women”, delving into the cute pet circle, trendy circle, game circle, tourism circle, beauty circle, etc. that women care about… And in the following time, Euler has focused on women, triggering women’s heartbeat time and time again.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.