On Monday of this week, Volkswagen of America, formerly known as Volkswagen Group, announced that it will be renamed as “Voltswagen of America” and all electric vehicle models will now be labeled as “Voltswagen” with a new light blue logo, while fuel-powered vehicles will continue to bear the VW logo in its traditional dark blue color, according to a now-deleted press release reported by the UK’s Independent. The Volkswagen Group further explained that the new name and brand image represents its strong commitment to electrification. This news comes just weeks after Volkswagen announced its goal to have electric vehicles make up 70% of its sales in Europe by 2030 and 50% in China and the US. Although it is not clear why the press release was deleted, it is speculated that it may have been an early April Fool’s Day stunt. Regardless, Volkswagen’s renewed strategy demonstrates its solid determination to transition to electric power. Source: Independent
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