On March 27th, Voyah Automobile officially opened 6 stores in 5 cities across China, including Beijing, Shanghai, Guangzhou, Chengdu, and Wuhan, launching its direct sales channels.
Voyah has adopted a fully direct sales model, planning different levels of direct stores based on the size of the city and business district, launching multiple channels such as flagship stores, Voyah Space, delivery service centers, and full-functional user centers.
Voyah flagship stores and Voyah Space are primarily located in city commercial centers. Voyah Space mainly provides product and sales experience, while Voyah flagship stores add brand experience on top of it. Voyah delivery service centers can simultaneously fulfill vehicle delivery and after-sales service functions. The full-functional user center includes brand experience, product experience, sales experience, after-sales services, and other functions.
In conjunction with direct sales channels and direct service channels, Voyah communicates with users through digital platforms such as the official App. In the official App, users can make appointments for test drives, personalized purchases, generate orders, and make payments online. After placing an order on the official App, users can see information about the whole process from order generation, matching, production, logistics, and delivery.
On March 31st, Voyah FREE will begin global pre-sale; mass delivery of new cars will start in the third quarter of 2021.
By the end of 2021, Voyah will establish 40 direct sales channels and 20 direct service channels covering 20 cities nationwide.
Source: Voyah Automobile
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.