（Cover image source: Hejun Travel）
36 Kr reported that Hejun Travel has recently obtained $6 million in angel round financing from investment firm GGV Capital Asia. Following this round of financing, Hejun Travel plans to increase their advertising efforts through platforms such as Douyin and Kuaishou to expand their market share in lower-tier cities.
Hejun Travel’s founder and CEO, Li Yuqing, was previously CTO and head of the product team at eDaijia. In 2014, eDaijia was acquired by Didi, and as a core executive at Didi, Li was involved in the planning, execution, and scale development of their car hailing and designated driving businesses.
Established last year, Hejun Travel developed the “Super Designated Driving” WeChat mini-program to provide utilitarian services to drivers in lower-tier markets.
In January of this year, the “Super Designated Driving” mini-program was launched as a trial promotion in Shenzhen. Through word-of-mouth, the mini-program attracted 100,000 drivers within two months, covering more than 2,100 cities and districts, and reaching a daily order volume of 5,000. It is expected to be launched in various cities by the end of March.
In recent years, with the trend of “decentralization” of the internet, the potential of lower-tier markets has been discovered. Hejun Travel plans to provide value-added services and generate revenue from B2B operations to achieve profitability.
🔗Source: 36 Kr
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.