For the past six years of observing the industry transformation, intelligent cockpit is an important aspect for Geek Car.
This is because the cockpit is where users form their first impression and the most direct medium for users to perceive intelligence. It is also the easiest place for car companies to think outside the box, create boldly and where users can most feel the brand personality. New technological functions or different function combinations in the cockpit can generate interesting added value, in which users can participate and give suggestions and requirements, enabling brands to interact with users.
Positively, new technologies and functions will transform cars into a super intelligent body with soul, personality, attitude, and interactivity. Not only can it better satisfy users’ current needs and create new car usage lifestyles, but also provide many operational and business opportunities. This allows car companies to maintain their traditional identity as producers and integrators, while becoming developers, creators, operators, and service providers, offering users full life cycle car services.
Faced with such prospects, many car companies naturally focus on the intelligent cockpit, including new carmakers, domestic indigenous brands, and traditional luxury brands. In Chapter Three of this Orange Paper, we list a 2020 cockpit product ranking with different value directions. In Chapter Four, ten of the more representative products will be introduced one by one. We do not give specific scores, but provide differentiated value direction and level based on future potential and commercial value because the value dimensions of cockpit products in the new era are different and cannot be evaluated quantitatively by common standards.
Moreover, with the industry’s development over the last few years, many technologies and suppliers to assist cockpit transformation have emerged, such as more application ecology for riding, in-car voice interaction, in-car mini-programs, etc. It can be said that the current development environment is sufficient for car companies to perfect their stock creation, continue to polish the current product experience, and the fifth chapter of the Orange Paper will discuss ten related industry issues targeting such needs.
In summary, the Orange Paper mainly contains four major contents. The first is the intelligent cockpit evaluation system framework refined by Geek Car from testing dozens of cockpit products. The second is a cockpit product list with different value directions. The third is ten selected cockpit product introductions by Geek Car, and fourth is the ten big soul-searching questions based on the industry’s current situation.
Conclusion#### The Year 2020 Marks the Peak of Development in the Intelligent Cabin Industry
In recent years, many products have emerged in the market claiming themselves as intelligent cabins. However, in our opinion, some are truly intelligent while others are deceitful. The difference lies in whether the car has a complete and autonomous controlled continuous growth loop. This involves the entire vehicle’s electronic and electrical architecture, the product development team’s creative ability, the user feedback collection system, the development team’s response speed, and many other complex logics.
Overall, we hope that this Orange Paper can bring some enlightenments and we also hope to see more excellent cabin products in the year 2021.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.