Great Wall Haval General Manager Wen Fei has been promoted to CEO of Great Wall Salon Zhixing.

On March 4th, Wen Fei, the General Manager of the HAVAL brand of Great Wall Motors, will be promoted to CEO of Great Wall Motors’ ORA brand, according to sources.

Great Wall Motors stated that, in response to the company’s strategic development needs, Wen Fei will be responsible for the management of all business operations at ORA. As a new brand created by Great Wall Motors, ORA is positioned as a high-end electric vehicle brand, and will accelerate the company’s transformation into a global tech transportation company.

Wen Fei has been with Great Wall Motors since 2018, serving as the Deputy General Manager of Marketing, General Manager of Marketing, and General Manager of HAVAL brand. Great Wall Motors said that after assuming the role of CEO of ORA, Wen Fei will rely on the systematic and user-oriented management philosophy and brand experience developed during his time at HAVAL to provide important support for the development of new brands and markets at ORA.

🔗Source: Great Wall Motors


(Wen Fei, CEO of ORA, source: Great Wall Motors)

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.