On January 27, according to a report by Yicai, BYD plans to launch a new energy high-end brand in 2022, develop products on a new platform, and establish an independent dealer network.
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According to insiders cited by Yicai, BYD executives stated in an internal meeting that existing dealers cannot provide the “hardware and high-end services” required for high-end brands. Therefore, the company has decided to recruit new dealer investors and build new dealer channels.
The insider also revealed that BYD will build a completely new high-end brand model based on the EV2.0 platform. The first model is internally named “Dolphin” and is scheduled to be launched in 2023.
🔗Source: Yicai
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.