NIO partners with DiDi to sell cars in creative ways, and seeks help from car owners.

Today, NIO cooperated with Dida Chuxing to launch a new user referral mechanism (valid from August 12 to October 31). The specific process is as follows:

1. NIO owners verify their identity as Dida Chuxing owners;
2. In the process of accepting orders, the driver promotes the vehicle to passengers and generates conversion;
3. NIO Community releases the monthly ride hailing conversion list, and users on the list receive rewards.

In addition to the regular referral rewards, the unique reward settings for this new referral mechanism are as follows:

1. Register for Dida Chuxing and complete the first order, rewarded with 5 NIO Points;
2. Additional rewards for monthly conversion list ranking 1-15. Currently, the first place rewards with an EPClub exclusive membership activity, the second place rewards with a self-driving trip, and other users are rewarded with 5,000 points (worth RMB 500);
3. Publish ride hailing stories under specified tags in NIO Community, and those recommended to the homepage will receive 500 points (worth RMB 50).

Another interesting reward is that those who listen to NIO Radio (a radio station available in NIO cars, operated by NIO officials) will have an “enhanced reward” (it is currently not known whether this reward is only for Dida Chuxing owners):

1. The top 10 users who listen to NIO Radio monthly will receive a reward of 1,000 points (worth RMB 100);
2. The top three users who listen to NIO Radio by October 31 will receive 10,000, 8,000, and 5,000 points respectively.

42 Auto Club’s Opinion

NIO’s imagination in user operations keeps expanding.

By leveraging the Dida platform, more people who want to experience NIO can take long test drives through this method. They can also communicate with car owners to understand their feelings about driving. For car owners, they can meet new (potential NIO customers) friends and receive additional referral rewards. It can be said that Dida, NIO, car owners, and potential buyers achieve a win-win situation.

According to public reports, NIO Capital invested in Dida Chuxing in 2017, and NIO CEO Li Bin became the chairman of Dida Chuxing in April 2018.

We will continue to follow the progress of this project and look forward to more collaborations like this in the NIO ecosystem that bring more interesting gameplay to the industry.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.