On July 17th, Dongfeng Motor Corporation unveiled its new high-end electric vehicle brand at the Wuhan Big House Contemporary Art Center.
The brand is named “Voyah”, the same sound as “Voyah” in Chinese, officially positioned as a “true worry-free high-end intelligent electric vehicle brand.”
In fact, Voyah has been planned by Dongfeng for a long time. Its predecessor was the “H” division established by Dongfeng Motor Corporation in 2018. In May of this year, the H brand first entered the public eye, and after two months, Voyah was officially released.
Interestingly, Voyah has adopted the OKR goal management method commonly used by technology companies for its internal organizational structure, with the aim of establishing a more efficient, innovative, practical, and flat management operation mode.
In terms of the management team, Lu Fang serves as CEO and CTO, mainly responsible for company strategy and development planning, product management and development, and procurement management; CBO Xin Xia is mainly responsible for sales operations, brand operations, ecological operations, and commodity planning; CFO Shen Jun is currently responsible for business control and financial management of the company; COO Jiang Tao is mainly responsible for manufacturing management, manufacturing technology, and quality management.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.