On June 10th, the Sihao E20X pure electric vehicle was available for pre-order. This model is jointly released by JAC Volkswagen, Suning Auto and Borui YUEZHEN.
The Sihao E20X was released in 2018 and is positioned as an A0 level SUV, with a length, width, height of 4135/1750/1565mm and a wheelbase of 2490mm.
In terms of power, the vehicle is equipped with a permanent magnet synchronous motor with a maximum power of 116 horsepower, a peak torque of 270 N·m, and a 49.5kWh ternary lithium-ion battery. Its NEDC range is up to 402km, and it will be sold in Suning’s offline stores.
It is worth mentioning that Suning Auto has launched a “1+1+X+Y” business model, where two “1”s represent the brand’s existing channels and the Suining Yigou flagship store-based community platform and community marketing. “X” represents the diversity of the offline funnel-type car dealership format, and “Y” represents Suning’s full ecological resources and scenario empowerment such as Suning Mingqi Gou, Suning City Gou, Suning Sports, and Suning Cultural Creation. Through this model, Suning Auto claims that they can achieve low-cost and high-efficiency customer acquisition.
It can be seen that Volkswagen is trying some new sales methods through the Sihao brand.
In addition, those who participate in Suning’s 618 billion subsidy draw can enjoy up to RMB 45,000 in purchase subsidies.
About JAC Volkswagen:
JAC Volkswagen was established on December 22, 2017. It is a joint venture between the Volkswagen Group and JAC Motors, with a registered capital of RMB 2 billion and a 50%:50% equity ratio.
About Borui YUEZHEN:
Borui YUEZHEN was established in 2009 and is a comprehensive vehicle networking service provider that can provide active safety, automotive electronics, underlying automotive software, intelligent operating systems, application software, etc.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.